Thank you for joining us at the Mather Symposium 2024

Mather Economics, along with our new Sophi team members, is grateful for the participation and engagement of so many industry leaders at our 9th Annual Symposium in Atlanta. A recurring message throughout the event that we heard from speakers is that the industry is at an inflection point with the digital model. News media have done well in maximizing the value of the content and products they produce today, and many companies are rethinking the content versus news mix, as well as the product packaging and bundling of content, to better fit their audience’s needs.

Mather will be diving deeper into this industry transformation topic in our newsletters and blog posts in the coming weeks. We will view this transformation through the lens of significant trends shaping the industry: generative AI, cookie deprecation, managed services, technology tools, and addressable audience segments.