Thank you to everyone who made the past few days of NADA 2025 a success!

We know the journey to New Orleans wasn’t easy for most, which makes it even more special to see so many of the greatest minds in automotive retail come together this weekend.

Whether you stopped by our Authenticom booth in person or are following along from home, we’re excited to share all the highlights from Day 1 and Day 2:

Day 1 Highlights

Kicking Off with the Automotive Community

We officially launched into NADA with our partners, discussing the future of dealership data management and how to bring top-down solutions directly to dealers and their vendors.

Tarot Readings & Industry Conversations: Hundreds of attendees lined up to get their fortunes told by our resident tarot reader. The booth was buzzing with conversations about NADA Vault and our newly released data tool, WayPoint, which enables seamless integration with previously unavailable DMS services—no button push needed!

Day 2 Highlights:

Big NADA Stage Moments

More attendees flooded the show right as ??Michelle Phelps took the National Automobile Dealers Association (NADA) stage alongside well-known dealer April Simmons from HorneCars and vendor Thomas Mancuso from Podium , talking about how they’re using NADA Vault to syndicate data effortlessly for their business.

Live Podcast & CEO Insights

Meanwhile, at booth #3319, our CEO Stephen Cottrell teamed up with Mike Stanton (NADA) and podcast host Shasta Haddock of The Chicks in Automotive to discuss how Authenticom’s relationship with NADA brings incredible value to both dealers and vendors.

Car Dealership Guy Stop-In

That wasn’t all— Car Dealership Guy joined the festivities to explore data and security in today’s marketplace.

Demos, Demos, Demos

Attendees got hands-on with NADA Vault demos and learned how Record Recharge optimizes data feeds and eliminates unnecessary marketing spend by removing outdated contact info from the DMS.

A huge thank you to Shasta Haddock and I'm A Car Chick Podcast podcast for broadcasting live from our booth—it was the perfect way to showcase our incredible guests and introduce the next wave of data innovation in our industry.

We’re feeling energized and ready to keep the momentum going! Stay tuned for more updates as we continue through NADA, and thanks again for being part of Authenticom’s journey to power the future of automotive data management.

#NADA #NADA2025 #New Orleans #Authenticom #MotiveRetail #NADAVault #DealerVault