Thank you Beyoncé! ???
Hey folks! Feeling a bit out of the loop? Don’t sweat it—between the world thanking Beyoncé for anything and everything to ward off bad luck for recent achievements and Ariana Grande’s recent SNL episode, it’s been a whirlwind! In this newsletter, we’ll be diving into the buzz around the 2024 Victoria’s Secret fashion show, Wendy’s Krabby Patty Kollab, year-end fitness trends, and Halloween costumes of the year. Keep scrolling to stay updated on all the juicy deets! ???
Rachel Lee, Marketing Executive
?? Ever dreamt of sinking your teeth into a Krabby Patty from SpongeBob SquarePants? As of October 8, Wendy’s has introduced the “Krabby Patty Kollab” across the U.S., Canada, and Guam, and it’s already a big hit on socials! ?? Is nostalgia the secret formula to marketing success? Everyone seems to be loving it—just look at the comeback of Y2K fashion! Barney Stinson might've been wrong on this one—sometimes, old just might be better! ?
?? Newsflash: October 1st is the new January 1st now that we're in our Winter Arc! You’ve seen those TikTok videos of folks hitting the gym in oversized hoodies before dawn, right? ?? That’s the spirit of the Winter Arc: waking up early, building healthy habits, and prioritising fitness. What is the Winter Arc, you ask? According to Urban Dictionary, it’s “a time where everyone must face the mental and physical challenges of winter.” ?? The goal? Lock in your fitness routine and achive your body goals before January, making the transition smoother! Interestingly, search interest in fitness ring maker Oura is at an all-time high. Guess more and more are embracing this trend! ??
?? The wings, walks, and women of the Victoria’s Secret Fashion Show made a fabulous comeback last week after a six-year break, featuring a star-studded lineup with legends like Cher, Kate Moss, Blackpink's Lisa, and OG models like Adriana Lima, plus trans models like Alex Consani. ? But not everyone was feeling the magic. Many fans have commented that the brand seems to have "lost the plot," missing its iconic Fantasy Bras, bombshell curls, and those unforgettable backstage interviews. With questions swirling about whether the brand can reclaim its former glory after its retail expansion and partnership with Amazon, we’re left wondering: can the VS magic be revived? ??
?? It’s spooky season (and pumpkin spice latte time)! ?????? This year, people are swapping their Barbie and Ken costumes for the latest trends—think Wolverine, Deadpool, Lady Deadpool, and... minions? ???? Well, whatever floats your boat! Personally, we’ll be decked out in a classic witch costume. ??♀?? You can’t beat the classics, right? ????
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?? Any clever ads living rent-free in your head? We’ve got a cheeky favourite! Back in Halloween 2013, Pepsi dropped an ad with a Pepsi can dressed in a Coca-Cola cape, wishing everyone a 'scary Halloween.' But Coca-Cola took it up a notch and clapped back using the same image, captioning it, 'Everyone wants to be a hero!' ??♂? Gotta love some good brand banter! Let’s see if any brands have more witty ads up their sleeves this Halloween! ???
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