Thank God It's Friday

While "TGIF" is generally associated with gratitude and appreciation, it's important to acknowledge that there is a negative connotation associated with the phrase. People use "TGIF" to express a negative attitude towards work, possibly indicating a lack of passion for their job. It can also be seen as a way to just get through the workweek and look forward to the weekend, without actively seeking fulfilment and purpose in one's work.?

My previous venture, ‘Ameyo’, focused on creating a customer interaction management suite designed for contact centres and businesses. The objective was to improve customer experience and streamline operations through automation. As a result, many large B2C operations teams, including those in sales, support, customer management, order management, and back-office, adopted our software.?

By spending a significant amount of time observing front-line workers, I was able to identify challenges that stemmed from monotony and productivity-hindering systems. Additionally, I became aware of the toll that the demanding nature of contact centre agents' work could have on their health. It was evident that micromanagement was a widespread practice in the industry and was often seen as necessary for achieving desired outcomes.?

Driven by my desire to find a solution, I embarked on a mission to address these issues. Through my research, I found that gamification can be a successful strategy for motivating individuals and directing their energies towards achieving goals. Although the success of gamification in different areas of work is fascinating, there are a number of misconceptions associated with it. Typically, gamification is associated with visual indicators such as point systems, rewards, trophies, badges, and leader boards. However, Richard Bartle's research has revealed a diverse range of player categories and motivations. The current gamification methods are only addressing to the extent of 20%. This highlights the need for improvement and a more nuanced understanding of player motivations to fully realize the potential of gamification.?

At Amoga, we strive to enhance the work experience by embracing gamification. Our primary focus is on level-based challenges that offer a continuous sense of progress and achievement.