TGIF
Donnie Bryant
Showing Financial Experts How to Be (Practically) Irresistible || I've helped clients 3X-7X revenue || Copywriter & Messaging Consultant
“Thank God it’s Friday” is the victory cry of a weary worker.
After a harsh week, you may even catch an atheist saying it.
And we all get it, right? Friday symbolizes freedom… the chance to do what you?want?to do instead of what you?have?to do.
It’s?escape. A sizable chunk of the population lives for that escape, even if it’s only temporary.
Are you selling Fridays in your business?
I mentioned in a recent email that?entertainment, experiences and escape are priorities for pretty much everybody.
If you find something people want to get away from, you’ve found a potentially lucrative business opportunity.
The other side of that coin is this: you can position your product as an escape from whatever “grind” your customers are sick and tired of.
You can (and probably should) write copy that paints a picture of escape.
Not?“follow this 37-step process to become a better [fill in the blank]…”?(37 steps sounds like selling a Monday)
But?“take two pills and you’ll never struggle with [fill in the blank] again.”
Now, these are extreme examples, but I hope you get the point. Make the strongest, escapiest claims you can make without becoming dishonest.
Your customers are waiting on their Friday.
Direct Response Email & SmS Marketing Copywriter for eCommerce Brands ? || Real Results Driven with Exceptional Words! || Work(s) Remote ??????
1 年Selling Fridays/Freedom in email copy is one of the ways to make your target audience turn devoted Customers keep coming for more! Well written Donnie, Thanks for sharing ???
The first person in the world to document, in one place and word-for-word, the only five building blocks you need to create any piece of content. See proof below?? || Direct Response Copywriter || Marketer || Author
1 年Yes Donnie Bryant We want easy, not hard work. The reason why the 4 hour work week is such a sensational!
Digital Marketer & Copywriter for businesses and personal brands || Email, Socials, Content Marketing
1 年I like the escape idea... And I'm already seeing where to apply that. TGIF Donnie Bryant ??
Bringing a Human Touch to Content... You've got words in your ads, landing pages, and emails, but are the words you're using bringing you fresh leads and loyal customers?
1 年I love that you add the caveat of not being scammy or dishonest.
Content Writer | I help Small Businesses create storytelling content that drives leads, increases sales, and builds strong customer relationships | Storytelling Trainer for Entrepreneurs.
1 年I love this! "Finding what people want to get away from is a lucrative business opportunity". The irony is great deals are sometimes made on 'getaways'. Some over a bottle of beer, champagne, or by the poolside ???? Thanks for sharing Donnie Bryant ??