TFC: Quick Reads | 03.12.24
Good evening. Here are tonight's quick reads.
INDUSTRY NEWS
PGA of America: Announces the 2024-25 PGA LEAD Class
Five Iron Golf: Enlightened Hospitality Investments invests $20 million
Streamsong Golf Resort: All 19 of The Chain's holes to open on March 31
The Galleri Classic: Jim Furyk returns to PGA Tour Champions event
Transcend Capital Advisors: Signs Miles Russell to NIL
INDUSTRY NOTES
Noteefy: Names Zac Keener as director of partnerships and strategy for the technology company that created an automated tee time waitlist notification program. ... Payntr Golf: Former world No. 1 Jason Day takes equity ownership in the company and will co-create a line of golf shoes that merge performance with classic style. The collection, dubbed the?X1 Proto, is scheduled to hit retail in fall 2024 with Day testing the model throughout the 2024 season.?... Ford Championship: Announces The Thunderbirds as a founding partner of the LPGA tournament and that the nonprofit is dedicating $250,000 to the tournament purse, bringing the weekly total to $2.25 million. The Thunderbirds, host of the WM Phoenix Open, will also support efforts by the LPGA Foundation, including junior clinics and providing opportunities for junior volunteers.?The tournament will be held March 28-31 at Seville Golf and Country Club in Gilbert, Arizona.
THE FIRST CALL: RECENT EDITIONS
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HEADLINES
???Brandon Johnson forges own style, design firm | The First Call
???'Driver$: Inside the Golf Industry' podcast: Longtime golf executive Jim Vincent | The First Call
QUESTION OF THE WEEK
How would you describe the state of golf today?
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