TFC: Quick Reads | 01.23.24
Good evening. Here are tonight's quick reads.
INDUSTRY NEWS
Bushnell Golf: Unveils new, improved Wingman 2 GPS golf speaker
Youth on Course: Launches Alumni Network
PGA of America: Renews partnership with Women’s Golf Day
Dunlop Sports Americas: Relaunches its Never Compromise Reserve putters
Dow Great Lakes Bay Invitational: Renames to Dow Championship
Malcolm DeMille: Celebrates LPGA tourney champs with gifts, trophies
True Spec Golf: Reviews Mizuno's Pro 2024 irons
Make Golf Your Thing: Kicks off 4th year with PGA Show appearance
Oars + Alps: Launches grooming products for clubs at PGA Show
INDUSTRY NOTES
Shot Scope:?Launches the Pro ZR laser rangefinder that features a DuraShield Hardshell design that offers a strong and metallic construction with a water resistant rating. ... Tumi:?Travel and lifestyle brand?announces multiyear partnerships with the LPGA and PGA Tour to become the official luggage for both organizations. ... Omni Hotels & Resorts:?Partners with Texas natives and twins Parker and Pierceson Coody, who have earned their respective PGA Tour cards for 2024. The Coody brothers will showcase Omni’s logo on their respective golf bags throughout the season. ... Rhone:?Wellness brand becomes the exclusive on-course apparel partner of the LPGA Tour and Epson Tour, as well as the provider of staff uniforms for both tours.
THE FIRST CALL: RECENT EDITIONS
HEADLINES
??Under Armour OK with being alone at PGA Show Demo Day | The First Call
??PGA Show Notebook: Here and there at Demo Day | The First Call
? Rory McIlroy, Max Homa, Rose Zhang and Lexi Thompson to play in first mixed edition of 'The Match' | Golfweek
?Jay Monahan can't win | Golf Digest
QUESTION OF THE WEEK
The annual PGA Show — being held this week in Orlando, Florida — showcases the latest apparel, gear and technology the golf industry has to offer. If you could invent one item that would either improve your game or your golf experience, what would it be?
Send replies on this question or other topics and questions you would like to have asked to [email protected].?For a response to be published, you must include your first and last name, along with city and state of residence.