Text Optimisation for Ad Creatives.
Adinspiration.com
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We only have a second or two to convince our viewer that our ad is important.
If text is the hook of your ad, you need to understand how to make it as readable as possible.
A study showed that conjunctions & short words (4 characters or less) are the most readable (Easy and fast to understand) groups of words in any language.
Why? 1st: We use them very often 2nd: Their meaning is clear
How does that help you create better ads?
Conjunctions & short words are great to visually divide a sentence & make it more readable.
Use conjunctions in a separate line to split your sentence; it will make it easier for your audience 2 read & get the concept fast.
Examples:
In this example, YETI makes the message a lot more readable creating a division with the word “To”.
Tailored does the same with the very prominent OK! in a different line to make sure the audience understands the meaning of the text in just a second.
In other words:
?This sentence looks way too long and complicated
This sentence
is
easier to read ?
领英推荐
Our eyes have gotten used to moving vertically down to read text. It allows us to break down a paragraph & understand 1 line before moving to the next 1.
This has been greatly enhanced by the use of text on mobile devices.
Examples:
Look how this ad by Winc makes the text more readable creating a space in between where the video plays.
No matter how simple your original message is, this strategy will work! TKEES made this text even simple with the use of the vertical format and the image.
Extend the text vertically. Your audience will perceive it as an “easy read”.
Do you want to make it even better? Divide the text with the image in the middle!
Text
Image
Text
Are you strategically developing your text?
Keep thinking strategically about the positioning of said text.
And if you are looking for more #ad inspiration, Adbox is the right tool for you!