Texas Parks and Wildlife's "Bird" Issue: A Feathered Democracy
Texas Parks and Wildlife's recent "Bird" issue took the Lone Star State by storm, offering readers a chance to vote on a new State Bird. With the current Mockingbird shared by other states, TPW featured eight contenders, printing approximately 7,750 copies of each cover in a total run of over 62,000. The covers were shuffled, adding an element of excitement to the distribution.
This interactive initiative wasn't just about choosing a pretty bird; it was a celebration of Texas's biodiversity and a nod to its natural heritage. With families, schools, and communities joining the conversation, the "Bird" issue became a symbol of unity and appreciation for the state's avian residents.
As Texans cast their votes through various channels, the issue fostered a sense of shared purpose and connection to nature. Regardless of the outcome, the "Bird" issue left a lasting impression, reminding us of the power of coming together to celebrate and protect the natural world.
Territory Manager at Sustana Paper
6 个月I would be interested to seeing how the "cover shuffle" process works!