Testing Like The King Of Pop

In The Power of Broke, Daymond John, an entrepreneur and star on the hit show, Shark Tank, tells a fantastic story about Michael Jackson, the King of Pop.

At the height of Michael’s fame, Daymond’s friend, Hype Williams was shooting a music video with the music legend. One day Michael shows up on the set with a dinky transistor radio, listening to a new song he was producing. Hype can’t believe it! The King of Pop could afford a state-of-the-art sound system and here he is with his ear pressed up against a crappy radio?

Hype asked Michael what was up and Michael explained that he liked to test out new songs using that transistor radio because most people around the world would hear his music through a similar device. He wanted to hear how they heard his music.

Daymond believes that this is what made Michael Jackson such a visionary. He said, “Michael knew his target market better than anyone in the world, he stayed consistent to that target market and he could deliver hit after hit after hit because of that little transistor radio.”

Know your target market better than anyone and test your products and services the way your fans experience them.