Is testing a creative killer? ??
If you're on the hook for hitting a huge KPI, don't miss this POV: Strategy Director Erica Keating makes the case that relying too much on testing can undercut your creative effectiveness. Plus, on the podcast, we sit down with Splenda's Jordan Howell (Curiosity’s newest client ??) to chat client-agency chemistry, cultural pushback, and dimensionalizing datasets.
Testing is your coach, not your judge ??
Strategy Director Erica Keating explains why playing it safe is the most dangerous thing a brand can do. Here are her tips for putting testing in perspective and getting to actionable insights quicker.
QE Podcast: Underrated CPG strategies with Jordan Howell , Sr. Brand Director @ Splenda???
From overcoming cultural headwinds to Splenda's unlikely partnership with Nicholas Sparks, Jordan Howell doesn't miss a chance to sprinkle his wisdom.?
4 brand-building tricks from Jordan Howell ??
Don’t have time to listen to the full audio? Catch Jordan’s go-to trick for supercharging data sets. Plus, why chemistry is the number one thing he looks for in an agency and a whole lot more.
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