Testing AI As a Content Writing Replacement

I was curious to compare 3 different AI apps: Bing's version, Bard - which is Google's version, and ChatGPT - Open Source's version vs. my own. Using the article I published earlier this week, Here's what I asked:

AI Request: Write an opening paragraph to support this headline and subhead:

Headline: Roadmap to Marketing and Sales Nirvana

Subhead: Your Cheat Sheet to Demand/Lead/ABM Business Rules & Processes that Matter.

Here's what was generated - I did not modify these actual outputs:

Bing:

If you’re looking for a way to optimize your marketing and sales strategy, you might be overwhelmed by the plethora of terms and concepts that are thrown around in the industry. What is the difference between demand generation, lead generation, and account-based marketing (ABM)? How do you define and measure success for each of these approaches? And most importantly, how do you align your marketing and sales teams to work together toward a common goal?

In this article, we’ll provide you with a roadmap to marketing and sales nirvana. We’ll explain the key business rules and processes that matter for each of these methods, and how you can implement them in your own organization. We’ll also share some best practices and tips from experts who have successfully achieved marketing and sales alignment. By the end of this article, you’ll have a cheat sheet to help you navigate the complex world of B2B marketing and sales.

ChatGPT

In the ever-changing landscape of business, where success is contingent upon staying ahead of the curve, we proudly present to you the ultimate guide to achieving Marketing and Sales Nirvana. Introducing "Roadmap to Marketing and Sales Nirvana: Your Cheat Sheet to Demand/Lead/ABM Business Rules & Processes that Matter." This meticulously crafted resource is your compass, your go-to companion on the path to unparalleled success. Packed with invaluable insights and actionable strategies, it unravels the intricacies of demand generation, lead management, and account-based marketing (ABM), equipping you with the essential knowledge and tools to thrive in today's competitive marketplace. Brace yourself for a transformative journey as we navigate the essential business rules and processes that truly matter, propelling you towards the summit of marketing and sales excellence.

Bard

Are you tired of feeling like your marketing and sales efforts are just spinning their wheels? Do you want to know how to create a truly effective marketing and sales operation?

If so, then you need to read this cheat sheet. In it, we'll outline the essential business rules and processes that matter for demand, lead, and ABM. We'll cover everything from setting clear goals and objectives to creating effective content and campaigns. We'll also discuss the importance of lead qualification and nurturing, as well as how to measure and track your results.

By the end of this cheat sheet, you'll have a clear understanding of the key principles of marketing and sales success. You'll be well on your way to achieving marketing and sales nirvana.

What was published:

Before you map out your playbooks, before you put hours into content development, and before you launch a single email or outbound call – nail up your cross-departmental business rules and processes.?Without rules and without processes: time, expense, work, and effort will soon be at risk.?Endless arguments will begin to take a toll on the sales and marketing teams and potentially implode the confidence of the leaders questioning, “is it worth the expense?”.?This is a decision for both self-preservation and the overall performance of the sales and marketing strategies put into place. ?Use this as your roadmap with a single goal:?unified agreement between marketing & sales.?

Thoughts? Which opening paragraph do you prefer? Would you use any of these options for your opening?