Testament to Likely Sellers

Wanted to share this short letter I received from a business partner who has been using Likely Sellers in his real estate marketing business. Letters like this remind me of my ethos to the real estate industry, and is a testament to the work put in over the past 3 almost 4 years to build our Artificial Intelligence-As-A-Service platform designed to deliver prediction models, impact models and engineered data to the ecosystem within the real estate industry.

"I've been in the real estate marketing game since 2009. When it comes to building your database of seller leads, it's all about getting the very best mailing list of homeowners who are statistically likely to sell very soon. In most markets you can only afford to spend about $1,000 to get a listing (10-20% of the commission), and at about $1 a letter all-in, you'll need to get a listing from every 1,000 people you mail. The mailing list needs to have a lot of sellers packed into it to be efficient. That's exactly what I'm seeing with Brad's data.

A private client mailed 5,000 homeowners in 2 counties in June 2020 and landed 3 immediate listings and 2 investment deals - perfect. Everyone above the median home price got a listing offer letter, and everyone below the median price got an instant cash offer letter. It's the same letters every month - just a new list from Likely.AI. Simple, repeatable, easy. I don't have to worry about getting outbid on the price of stamp, or my letters getting rejected like with online advertising where the goal posts now move all the time. The homeowners that call you back from branded direct mail are top notch - nearly 100% conversion - and with a call capture system, you have their best phone number.

Big data has come a long way in modeling who in your county is "likely to sell" based on all types of behavior triggers. It takes a guy like Brad to put that all into an algorithm that's tested and validated by back-dating how many homes actually sold 90 days after he sold the list to you. If you're looking to build your listing inventory, and you need a way to reach people who want to sell their home with direct mail (and maybe cold calling too if you're into that), it starts with the best mailing list. Sign up, and the homeowners who call you that are not ready to sell right away, put on the Vyral Marketing Plan!" - Frank Klesitz, CEO Vyral Marketing