Testa Pulse * June 2024

Hey! World Builders!

I'm thrilled to see you here. This is your monthly dose of inspiration and guidance to help you break through to the next level. Each month, I share valuable insights, strategies, and recommendations on a variety of topics including technology, economy, geopolitics, and well-being.

My goal is to assist you in realizing your full potential, whether it be through building world-changing ventures, achieving your wildest dreams, or simply materializing your breakthrough potential.

Take advantage of this opportunity to overcome any limiting beliefs and pursue your true purpose. Trust in your crazy ideas, dare to dream big, and act boldly. YES, it’s possible to materialize your wildest dreams, build a breakthrough business, and change the world!!

Are you ready to become the architect of your own life?

Be inspired by reading my bestseller book Super-Entrepreneurship Decoded.

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Outthinking the Competition: Strategies for Success

Success in any field—whether it's military, sports, or business—hinges on the ability to perceive strategic opportunities that competitors fail to see and to respond to them effectively. To achieve this, you should:

1. Identify where competitors have become inflexible.
2. Discover new strategic alternatives.
3. Experiment with and perfect these alternatives to find the most effective ones.
4. Hinder competitors' efforts to respond.

How to do it?

• Anticipate Future Battlefields: Position yourself for future challenges by managing transitions effectively.
• Coordinate Externally: Gain power by orchestrating efforts beyond your immediate control.
• Cross-Industry Expertise: Utilize expertise across different industries to force competitors into difficult positions.
• Holistic Stakeholder Approach: Serve not just shareholders but also customers, employees, communities, and the environment.
• Dynamic Adaptation: Continuously create and eliminate elements as needed to innovate and stay ahead.

Adopt those habits!

1. Mental Time Travel: Outthinkers envision possibilities that others cannot, viewing obstacles as problems to be solved rather than insurmountable barriers.
2. Systemic Approach: Instead of focusing on obvious system components, outthinkers analyze the entire system, identifying leverage points for greater impact with less effort.
3. Frame-Shifting: By approaching problems from diverse perspectives, outthinkers uncover more options and develop strategies that are harder for competitors to counter.
4. Disruptive Mindset: Outthinkers aim to delay competitors' imitations and remain agile to stay ahead, continually evolving to outpace the competition.
5. Perception Shaping: Success involves executing a great idea and persuading key stakeholders of its value. Outthinkers excel at shifting perceptions to gain support.

By adopting these strategies and habits, you can outthink your?competition, leveraging emerging trends and innovative approaches to achieve sustained success.

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How to Be Great by Choice, according to Jim Collins

To succeed in any endeavor, preparation is paramount. It means being ready at all times to harness opportunities when they arise and to withstand challenges when they occur. This relentless preparedness is a hallmark of the highly successful individuals and organizations referred to as 10Xers. They understand that while they can't predict or control every external force, they can control their response to these forces through rigorous discipline, empirical creativity, and productive paranoia.

Fanatic Discipline

10Xers are characterized by their unwavering commitment to their goals, values, and performance standards. They exhibit an extreme consistency in their actions, often referred to as fanatic discipline. This consistency is crucial for long-term success and involves adhering to a "20 Mile March" strategy. This strategy requires setting and meeting specific performance targets over long periods, regardless of external conditions. It involves a balanced approach: pushing hard during tough times and exercising restraint during favorable conditions. A successful 20 Mile March has clear markers, self-imposed constraints, and high consistency, and it is primarily within the company's control.

Empirical Creativity

When faced with uncertainty, 10Xers rely on empirical evidence rather than conventional wisdom or authority. They engage in direct observation, practical experimentation, and tangible evidence to make decisions. This approach involves testing ideas with low-cost, low-risk experiments, known as "bullets." Once an idea is validated through these experiments, they allocate significant resources to it, firing "cannonballs" to achieve substantial results. There are two types of cannonballs: calibrated, which are based on empirical validation, and uncalibrated, which lack such validation. The key is to fire bullets first, ensuring minimal risk, and then proceed with cannonballs for larger bets.

Productive Paranoia

10Xers maintain a state of hypervigilance, constantly scanning their environment for potential threats and changes, especially when things seem to be going well. They operate under the assumption that conditions could deteriorate at any moment. This mindset leads them to develop contingency plans, build buffers, and maintain large safety margins. Their approach to risk includes three dimensions: building cash reserves, avoiding death line risks, and remaining hypervigilant. They employ a strategy of zooming out to assess threats and then zooming in to focus on execution.

SMaC: Specific, Methodical, and Consistent

In uncertain and rapidly changing environments, 10Xers rely on a SMaC recipe—a set of specific, methodical, and consistent practices. This recipe guides their actions and is only amended when absolutely necessary. The development and adherence to a SMaC recipe involve empirical creativity for developing and evolving it, fanatic discipline for sticking to it, and productive paranoia for sensing when changes are needed. The SMaC recipe should be durable, reflecting practices that drive results and can withstand changing conditions over the long term.

Building Strong Relationships

Success is also about surrounding oneself with great people and building deep, enduring relationships. Trust and mutual support within a team can significantly enhance the likelihood of success. These relationships are not only professionally beneficial but also provide a robust support system in challenging times.

Conclusion

Greatness is not a product of circumstances but of conscious choice and discipline. By adopting the behaviors of fanatic discipline, empirical creativity, and productive paranoia, individuals and organizations can navigate uncertainty and achieve exceptional results. These principles, combined with a strong SMaC recipe and meaningful relationships, form the foundation for sustained success.

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The Crazy Sprint Workshop

Feel like the pace of the entrepreneurship and technology revolution is leaving your business in the dust? I've developed?a half-day awake session, a one-day workshop, and a two-day mini-sprint for executive leaders and board members?to demystify buzzwords like exponential technologies or?business transformation preparing you to steer your organization into a confident future. Don't be among the 49% of businesses that see technology as a threat - seize the opportunity now! AWAKE SESSION This is aimed at teams eager to prepare for the Age of Exponential Acceleration. Participants will learn why a linear mindset is not working anymore. They are invited to embrace exponential thinking and discover the latest emerging technologies to create novel products and services. At the end of this session, teams walk away with the foundational elements to make their business future–proof. EXPONENTIAL WORKSHOP It starts with the half-day awake session.??Then, during the second half-day, participants are actively working on defining their Massive Transformative Purpose, designing a few moonshots for the entire organization or their department, and discovering in more detail several exponential technologies to use for creating a radical transformation of their organization. CRAZY SPRINT It starts with the full-day exponential workshop.??Then, during the second day, participants are coached on how to use the Crazy Method? to build concrete, radical, and transformative projects within their organization. Teams are pushed to catapult their ambition to heights they could not imagine and to build a rock-solid plan to materialize such amazing projects.??They will also learn how to capture the zeitgeist and adopt a Yamakasi mindset to overcome any obstacles.

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Listen to My Investor Talk

I'm thrilled to about my recent "The Investor Talk" session with EquityMatch! I discussed with Max Sulpizi about investing to transform ideas into game-changing ventures. Enjoy it!

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Quotes To Reflect On

“My biggest motivation? Just to keep challenging myself. I see life almost like one long university education that I never had -- every day I’m learning something new.” --?Richard Branson

“Genius is 1 percent inspiration, and 99 percent perspiration.” -- Thomas Edison

“Every time you state what you want or believe, you’re the first to hear it. It’s a message to both you and others about what you think is possible. Don’t put a ceiling on yourself.” -- Oprah Winfrey

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That concludes today's edition. I hope you found it valuable and informative. If you did, please consider sharing it with your network and colleagues. By sharing this newsletter on social media platforms such as Twitter, Facebook, LinkedIn, WhatsApp, or via email, you can help spread the word and make a difference. Moreover, please invite your friends and colleagues to subscribe to my?newsletter by sharing the registration link.

Until next time, build the world you love!

Fabrice

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P.S. Whenever you're ready, there are 4 ways I can help you:

#1:?Ready to materialize your dream and build a breakthrough business??Let's chat.

#2: Have you seen my?YouTube Channel??There is some valuable content that I think you'll like.?Come check out my stuff, and give me a like and subscribe.

#3: Promote your brand?to thousands?of subscribers by sponsoring this newsletter?>>> Click here to contact me