Test Your Product Descriptions Against an AI Chatbot
TL;DR We spend so much time marketing our products that we're apt to miss the big picture. Ask an AI chatbot to describe your products and you might uncover improvements.
A TV game show used to ask:
Are You Smarter than a 5th Grader?
I had an experience this morning that led me to wonder:
Can you describe your product better than a chatbot?
Here’s the scenario.
Describing a Government Assistance Program
A friend was looking into a government assistance program. It’s similar to Medicaid, but provides state-specific services.
I read the FAQ page. I understood what it was about, but some things confused me or were not clear. I navigated away from the FAQ page to find the overview page. That led me to a number of child pages that further explained the program.
I began to better understand things. I then went to ChatGPT. My prompt was simple. I named the program, then said, “Tell me about it.”
The first paragraph of the answer was really useful. It captured the essence of the program better than any of the pages I visited. It then listed:
领英推荐
It ended with a section on “How to Enroll.” AI needs to be fact-checked, so I wouldn’t make important decisions based on its answers alone. However, for someone doing early-stage research
If the ChatGPT answer was taken verbatim and placed on the organization's website, it would have been an improvement.
Test Your Own Product Descriptions
So this made me wonder???
Are our product descriptions better than what a chatbot could write?
I tried it out with a tech startup I’m familiar with. I asked ChatGPT:
ChatGPT did well. Some parts?of its answers were better than the company's website. Try it for yourself:
Ask a chatbot to describe your organization’s products and services and see what you uncover.
I just tried it on my own website. The answer from ChatGPT wasn't impressive. Seems like it ingested what I have on the site, then regurgitated it back. It included slightly different takes that bordered on hallucination.
Where I think ChatGPT shines is with complex products
Give it a try with your website and let me know how it goes!
CMO | Marketer | Writer | Creator of ART (Awareness, Revenue & Trust)
6 个月Nice examples - I think this probably shows that the structure of the content goes a long way. I am guessing that the ChatGPT content was not better; it's just programmed to lay out its information in a structured way. It's more disciplined with a specific narrative, bullet points, short sentences—all of that makes it more readable. We can learn from the machines :-)
Content Creation | Corporate Relations | Corporate Social Responsibility | Internal Communications | PR and Media Relations | Social Media | Storytelling
6 个月That’s a great observation! I have thought AI is a good resource for outlines/organization and I have seen the examples of voice. But general refresh is another useful test to run.