QUIZ - Test Your Digital Marketing Skill Set

In the last 6 Months I've interacted with around 120+ Business Owners, IT Professionals, Traditional Marketing professionals and even Digital Marketers in a specific function like SEO; in their desire to develop a holistic Digital Marketing thought process. Everyone comes with their own set of challenges and wishlists!

In the end it all boils down to how you can use your skills across several Digital Marketing disciplines to solve particular business challenges. There are several factors like scale vs efficiency, volume vs CAC that you need to focus. But before being able to do that, you need to first be adept at mastering all the Digital Marketing disciplines.

I'm in a hurry! Where's the test? (Ignore link if you have a few more seconds!)

I've listed some of these broad ones below -

• Marketing basics - Channel mix, buyer personas, important metrics
• Building online presence - Web & mobile site/app
• Organic traffic - Integrated content & SEO marketing with organic social
• Paid traffic - SEM, display, programmatic, affiliates, SMM paid
• Pull bottom funnel - Remarketing, email drips, CRO
• Cross channel digital - Web analytics, budgeting, experiments & scale ups

I'm sure there are so many more elements. However, in the quest for creating a tool that would test anyone on her cross channel digital competency, our team came up with an adaptive learning test.

This test focuses on all the channel & strategy sets, and will throw questions based on the difficulty you set. This a great tool if someone wants to try out their Digital Marketing Quotient. So,

Test Your Digital Marketing Quotient (Now you are ready :D)

So go ahead, try it out and share your experience below.