Video is one of the most influential and popular forms of communication in the digital age. Whether you want to promote your business, educate your audience, entertain your fans, or share your story, video can help you achieve your goals.
But creating a video takes work. Producing a high-quality video that captures your attention and delivers your message requires a lot of time, money, and skills. You also need to test your video idea before you invest in shooting and producing it with real people and equipment. How do you know if your video will resonate with your target audience? How do you know if your video will achieve the desired outcome?
This is where AI can help. AI, or artificial intelligence, is the technology that enables machines to perform tasks that usually require human intelligence, such as understanding language, recognising images, generating content, and making decisions. AI can help you create and validate your video ideas in several ways:
- AI can help you create video scripts. A video script is the blueprint of your video, where you write down what you want to say and show in your video. Writing a video script can be challenging, especially if you are not a professional writer or storyteller. AI can help you generate a video script based on your topic and keywords. For example, Kapwing's AI Video Script Generator allows you to enter a subject and create a script about anything. You can also customise your script using the controls and edit it as you like.
- AI can help you create videos. A video is the final product of your video idea, where you combine audio and visual elements to convey your message. Creating a video can be expensive and time-consuming, especially if you need to hire actors, cameras, lights, and editors. AI can help you create videos using synthetic media, which are generated or manipulated by AI. For example, Synthesia's AI Video Generation Platform allows you to choose from over 125 stock AI avatars or create your AI avatar (your digital twin) and turn your script into high-quality voiceovers.
- AI can help you test your video ideas. A video idea is the concept or premise of your video, where you define your video's purpose, audience, tone, and style. Testing a video idea can be difficult and risky, especially if you don't have access to feedback or data. AI can help you test your video ideas using data and analytics, which are methods of measuring and evaluating the performance and impact of your video. For example, AI can help you analyse your viewers' sentiment, engagement, retention, conversion, and satisfaction using data from various sources, such as social media platforms or surveys.
AI can help you create and validate your video ideas faster, cheaper, and better. By using AI to test before you invest, you can save time and resources on edits and updates, ensure consistent quality of voiceovers at scale, make your videos more inclusive and diverse, and gain the full benefits of artificial intelligence.
I am an author, speaker, clinical hypnotherapist and radio show host for life advice. My coaching, therapy and speaking will transform your team, your health and your success.
1 年I long for a twin to do that for me...