TERRIFIED of Gen Z? ?? Read This…
Christopher Tompkins
CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor
Z-mail Marketing
While email is often viewed as the dusty, overly-corporate tool of a bygone era of marketing (after all, how many people do you know with an overflowing spam folder?) it boasts a particularly high efficiency rate when it comes to ROI.
$1 spent on email marketing can net you a $36 return.?Yes, really!
But, as demographics change, email marketing will have to climb the same steep hill that all once tried-and-true techniques will: Gen Z.
Surprisingly, it’s not the format of email itself that turns Zoomers off—53% enjoy getting emails from their favorite brands at least once a week.?
It’s the?content?that’s the problem.
If you want Gen Z subscribers to open your emails, you have to speak to them in a way that earns their attention—and with?over $40 billion in collective spending power, trust us, you want that.?
Here are a few tips…
?Tell a story, not a sales pitch. Go back to the basics (and the heart) of your product or service and let Gen Z know why they, specifically, need it.
?Respect their time and attention span. Gen Z inhabits a world that’s becoming increasingly crowded with content. So, making your content shorter also means making it more attractive.
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?Be a role model. Zoomers love a good cause. If you and your team have any social causes or charities you’re passionate about, flaunt them.
‘Tok Watch
Introducing our new recurring section: ‘Tok Watch!
As TikTok continues to dominate that social media landscape throughout 2022, we’ll be keeping you up to date and analysing all the latest news from the platform.
Today, we wanted to focus on this piece from Hubspot,?6 Short-Form Video Trends Online Marketers Should Watch in 2022—particularly point number 4 about UGC.
TikTok is fertile ground for creative, highly-viral, authentic content. Incorporating it into your 2022 marketing strategy not only means getting in touch with your audience, but also farming out important content development to them.
Nervous about putting your strategy in the hands of TikTok-ers? Don’t be: statistically, user-created content?is more impactful?than anything coming out of your creative department.
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