terms and phrases which make the thinking industry player cringe

terms and phrases which make the thinking industry player cringe

Konstantinos Konstantinidis, M.D., Ph.D. Konstantinos Konstantinidis, M.D., Ph.D.

Konstantinos Konstantinidis, M.D., Ph.D.

Director - ExCtu - addressing the Health Tourism Sector "Builder Class" (a.k.a. the "growth makers" and “developers”) by providing the infrastructure supporting economic activity and enabling the system to function

发布日期: 2024年7月19日
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…but, which are much-loved by BS Vendors

In the world of Health Tourism and some of its segments, one encounters (in the spoken and written word), the use of exaggerations, hyperboles and superlatives which make the thinking industry player cringe.

I have come to the conclusion that the use of such “terms and phrases” is a sign of weakness and desperation - big words by small people.

BTW, such terms and phrases are much-loved by BS Vendors.

some examples:

  • revolutionary
  • earth-shattering
  • awesome
  • ultimate
  • the best
  • the most
  • the largest
  • the biggest
  • the cheapest
  • the greatest
  • the most transparent
  • the most trusted
  • the first

In the past, also, I have written and cautioned against the use of such terms and phrases:

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