Ten things you should expect from an Event Management Agency?

Written by Enigma Consulting Group. An Event Management Partner (Our relationship is stronger than an agency) that has over 10 years of experience in this field and manages events and drives audience generation for key players such as IBM, Accenture, Tech Mahindra, Tech Data, and Sprinklr to name a few.

If you are in the midst of planning an event or looking for a new agency to handle your event here are 10 points that you a great agency should do for you...

1. Comprehensive Event Planning: An event management company should excel in planning every aspect of your event, from concept to execution, ensuring a seamless and memorable experience for attendees as well as advising and making recommendations.

2. Audience Generation They will help you identify your target audience, understanding their demographics, preferences, and behaviours to invite the right audience to your event. Your event should not just be about the number of people attended it should be about the ROI generated from bringing in the right audience.

3. Engaging Event Concepts: Expect creative event concepts that capture your audience's attention by understanding your brand identity,

4. Detailed Event Budgeting: Provide transparent and detailed budgeting, helping you allocate resources effectively.

5. Vendor and Venue Selection: They should have a network of trusted vendors and venues, ensuring you get the best deals and locations suitable for your event.

6. Event Marketing: Beyond planning, they should excel in marketing strategies, leveraging traditional and digital channels to generate buzz and attract attendees.

7. Audience Engagement Strategies: Expect innovative ways to keep your audience engaged during the event, such as interactive activities, games, or networking opportunities.

8. Technology Integration: A forward-thinking company will incorporate the latest event technology, like event apps, live streaming, or virtual components, to enhance the attendee experience.

9. Data Analytics and Feedback: They should provide post-event analysis, offering insights into attendee behaviour and feedback to help improve future events.

10. Post-Event Content Strategy: Beyond the event day, expect them to assist in repurposing event content (videos, presentations, etc.) to continue engaging the audience and extending the event's reach..

and a bonus would be Sustainability Initiatives. An outstanding managed events agency now emphasises sustainability. Expect the event management company to offer eco-friendly event options and practices to align with current environmental concerns.

If your current agency does not offer the above or you looking for a new Managed Events Partner who understands your business, and your values, drives the correct audience to your events and ultimately delivers then drop Abeed an email at [email protected] to see how we can take the first steps together.

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