Ten Tactics to Improve Form Conversions

This is the article you're looking for.

So you are interested in conversion optimization (CRO) and want to find out what it is and how it can help your business?

Conversion optimization is the practice of improving the performance of your website and forms so that you can turn visitors into possible customers. You may also hear about CRO which is conversion rate optimization.

The practice of improving your website conversions should be one of the top digital marketing strategies you focus on.

If you're new to the conversion optimization space, here are 10 classic, yet still valid, things you can do to increase form conversions.

1. Don’t use a plain old contact form. Give people value for giving you their information. It may be a white paper, webinar, ebook, newsletter, free advice or stuff. Your objective is to create value for your visitors so give them something extra for filling out your form.
2. Multiple points of conversion. Give people multiple reasons to contact you. Provide several of the above items to help drive visitors and conversions. Think about your funnel and don’t ask people to buy your product right away. Give them ways to follow you.
3. Use short forms. The shorter the form is the likelier you are to have a conversion. For instance, if you don’t need a person’s physical address for a follow-up email or call, don’t ask. Just eliminating the address can cut down on 4 fields of information that keeps people away.
4. Support all platforms. Due to the growth of mobile devices, it is expected that more people will be connecting with your site on these than on a desktop in the very near future. Make sure your forms are easy to use on mobile devices or you may be missing a big portion of your visitors.
5. Don’t use drop-down form fields. Through lots of testing, I’ve found in every case that drop-down fields on forms are the point at which people stop entering information. It doesn’t seem to matter what is in the drop-down box, it kills conversions. Instead, use a radio box or checkbox.
6. If it is not required, don’t ask. If you don’t need the information to start a conversation, don’t ask for it. I’ve seen improvements in form conversion by 30% and more simply by removing a few fields.
7. Enable people to share. If the form is promoting a great ebook, white paper or webinar, be sure to add social media like and share buttons on the form and the thank you page. This can help drive additional traffic and conversions from your customer’s inner circles.
8. Test, test, test. If you aren’t already, test your forms to make sure they are working correctly and efficiently. Doing regular A/B testing is critical for any website.
9. Thank them. All of your forms should be capable of sending an autoresponder. It shouldn’t be some basic thank you, but make it personal and tell them what next steps you’ll be taking.
10. Nurture that conversion. After that initial email. Follow up with an actual contact, but if it is not a B level lead like a white paper or webinar, send them additional related material one, two and three weeks after than drives additional conversions if possible.

There you go. 10 things you can begin using to improve form conversions on your website. Enjoy!