Ten Key Benefits Of A Public Engagement Manager

Employee engagement reflects employees' involvement and enthusiasm in their work and workplace. Gallup has found that engaged business teams drive positive outcomes within organizations.

According to Gallup's State of the Global Workplace report, the percentage of engaged employees globally, those who feel involved in and enthusiastic about their work, remains at 23%.

Surprisingly, most employees are not engaged (62%) - those who show up, do the bare minimum and are uninspired by their work

Since I work with an international non-profit ministry, I'm curious about the percentage of engaged employees for a ministry. I assume it would be much higher. Do you know of any research on this? Please share.

Only a few ministries have a Public Engagement Manager. The only one I know of is the Middle East broadcast media ministry?SAT-7. I invited Juliana Sfeir Sfeir to share her experience as a Public Engagement Manager and Brand Manager.

Listen Now to?my podcast conversation with Juliana.

Highly engaged employees are more likely to embody the company's values and contribute positively to its public perception. Maintaining strong employee engagement is essential for fostering a positive, trustworthy public image.

How does low employee engagement affect the business's public branding image?

Low employee engagement can significantly and negatively impact a business's public branding and image. When employees are disengaged, they are less likely to be motivated, productive, or enthusiastic about their work. This can lead to poor customer service, lower quality of products, or missed deadlines. Negative customer experiences often spread through word-of-mouth, online reviews, or social media, tarnishing the company's reputation.

Disengaged employees may not act as brand ambassadors. They are less inclined to speak positively about the organization, both in their personal networks and on social platforms. This lack of enthusiasm can lead to a disconnect between the brand's intended public image and how the outside world perceives it.

Here are ten key benefits I see for having a Public Engagement Manager:

1. Improved Public Relations - They help manage and shape the organization's public perception, ensuring positive relationships with the community.
2. Increased Brand Awareness - A Public Engagement Manager works to raise awareness of the company's mission, products, or services among target audiences.
3. Stronger Partnership Relationships - They foster connections with key stakeholders, including customers, partners, government entities, and community groups.
4. Better Crisis Management - In times of crisis, they serve as a critical point of contact, helping to manage communications and minimize reputational damage.
5. Enhanced and Positive Community Outreach - They help the company engage with local communities, build trust, and establish a presence that aligns with social responsibility goals.
6. Boosted Employee Morale - By aligning internal and external communication, they help employees feel more connected to the company's mission and public impact, increasing engagement.
7. Effective Social Media Strategy: They oversee social media communications to ensure consistent and positive brand representation across all platforms.
8. Improved Customer Relations - Listening and responding to public and customer feedback helps improve satisfaction and loyalty.
9. Alignment with Corporate Goals - They ensure that public engagement strategies align with the company's overall business objectives, enhancing coherence in external messaging.
10. Data-Driven Insights—By monitoring public sentiment and engagement metrics, they provide valuable insights to help the company adjust its strategies and meet audience expectations.

For SAT-7, what happens off-screen is just as important as what happens on screen. A core part of the SAT-7 ministry to viewers across the Middle East and North Africa (MENA) is a commitment to supporting them in their lives and faith through dedicated teams that offer prayer, advice, and counseling.

Want to know more about the SAT-7 broadest media ministry? Invite a speaker!