Ten Essential Digital Marketing Strategies Every Business can use

Digital marketing is essential for every business including small business owners. It is not secondary to traditional advertising and print marketing.?

95% of small businesses intend to increase their digital marketing spending this year. To get the best results, you need to be familiar with digital marketing and stay on top of digital marketing trends.

Digital Marketing includes SEO, SMO, Content Marketing, SMS and MMS mobile messaging, Email marketing, social media marketing , display advertising, etc.

Essential Digital Marketing Strategies You Can Use

1. Your website for your business

First thing First. You need a Good website or I can say a Responsive website for every device user. Social media can't replace your business website, no matter how active you may be on it. Your website is your digital "home" and the only place where you have complete control over your message. While your website does not have to be extravagant, it should be mobile-friendly.?

2. Search engine optimization

SEO (search engine optimization) is the process of increasing website traffic by using organic search results (non-paid search results) on search engines.?

SEO is complex. It involves many parts, such as using the correct keywords, social media presence, and referencing your website from other sites. only 44% of companies are investing in SEO. That's good for your business to start with to get the benefits of free organic traffic to your website.

3. Local search engine optimization

According to Google, mobile searches outnumbered desktop computers by a large margin five years ago. Google says that many of these searches occur while people are on the move and searching for local businesses .?

Therefore, Google's search results to favor websites that you can optimize for local search. This includes location information and keywords related to local searches. You can also optimize your website for local searches by claiming your business location on Google My Business.?

Also, ensure that your name, address, and phone number (NAP), are listed in the same way on all local search directories. Use the Same Address and Name all over the web, so Search engines recognize a Name from one listing to the next, impacting your search results.

4. Marketing via social media

Social media is used by 83% of businesses as their number one marketing channel. According to Reports 61% of Indians use Facebook and Instagram. Keep up-to-date on the latest social media channels and where your target customers spend their time.

5. Email marketing

Think mobile-first when you create your email marketing messages. Keep them short and simple, include a call to action, and use a single-column layout and plenty of white space to make it easy to click on links or buttons in the email.

Nearly seven out of ten businesses use email marketing. This makes it the third most used digital marketing technique . Nearly half (47%) of people check their email from mobile devices. 81% use smartphones instead of tablets. The majority (33%) of all email openings occur on mobile devices.?

6. Content marketing

This is the practice of creating content (e.g., blog posts, white papers, or infographics), videos, and infographics. You can share your content digitally . You want to encourage users to see your content and take desired actions.?

You need to choose the content topic wisely. You can read my other article on choosing topics that have better keyword intent for your business.

7. Pay-per-Click (PPC) Advertising.

When users search the keywords you used in your ad, pay-per-click digital ads are displayed. This name is derived from the fact that you only get paid if someone clicks on your advertisement. PPC ads are most commonly found on Google (using Google AdWords), but you can also find them on Facebook and other social media channels.

8. Messaging

You can market to your customers via mobile messaging, including SMS and MMS texts, and messaging apps like WhatsApp Messenger, Viber, or WeChat. Mobile messaging apps can trigger messages at the right moments using location-based data, such as when customers are near your restaurant or store.

9. Online Reputation management:

• 86% of consumers read reviews about local businesses.?
• 91% of 18-to-24-year-olds trust online reviews more than personal recommendations.?

These stats show that ORM plays a significant role in how prospects view your business. Your listings on review sites should be optimized in the same manner as on Google My Business. Keep them up-to-date and add photos, descriptions, and offers. You should monitor your reviews and quickly respond to any negative reviews.

10. Marketing automation

According to the survey, 60% of companies are using marketing automation in their company or are willing to do so in near future.

Last but not least. Automating repetitive marketing tasks can be done by marketing automation software. It can automatically send out responses to leads and initiate drip marketing campaigns. It can schedule social media posts and determine the best time for email newsletters to be sent, among other things.

Conclusion:

This is all about ten Essential Digital Marketing Strategies Every Business can use to grow digitally. This applies to startups or stable companies. In this digital age, it's impossible to ignore digital marketing. You can share, what you and your company take the initiative to gain using digital marketing.