It was the spring of 2021, and I needed to articulate my ideology and philosophy for a social strategy. So I started with fifteen ideals to stick to, but in true Mel Brooks fashion, I dropped five of them.
I mean left behind. This is the first time I have looked at this specific piece of content in at least sixteen months!
- HAVE A PLAN – not as structured as most; I like to know the details of whom I am trying to reach and my intended outcomes. Part of my plan is not to be programmatic and make sure I am in a position to react in real-time.
- Have goals (as a part of the plan) – examples include platforms we are good on and need to maintain specific levels of engagement, platforms we want to grow an audience within, platforms we want to explore, overall community growth, target persona growth, post frequency by platform, and more.
- Know the audience you want to speak to, and make sure you’re posting to appease their intrigue
- Don’t talk about yourself too much. Focus on the intrinsic value of content.
- BE SOCIAL – nuance matters, especially in social media. Stearyl communication won’t fit any platform, and knowing how each platform is best used is key to effectively contributing to said platform.
- Follow people who care about what your target groups and segmentations care about.
- DO NOT BE BORING – people don’t use social media to get bored. In most cases, they scroll because they are already bored.
- Be consistent – a lot can be said here; ensure you keep a steady flow of sound and interesting content into the platforms in your plan.
- Do not forget that social posts can yield organic results on GOOGLE. A solid post with engagement that answers a search query can outrank most websites.
- BE AUTHENTIC AF!
