Tempting Tourists to Thailand

Six months ago, I set up shop in Bangkok. Today - just in time for CNY - we have launched e-shops for famous Thai brands on Alipay's e-coupon marketplace, "RewardBuy" or "好賞買“, on AlipayHK and "好赏买" on Alipay China.

Our flagship merchant is the world-renowned lifestyle retailer, Jim Thompson, the "King of Silk", who are offering up to 15% discounts on cash coupons that can be redeemed for fashion and home decor items online (jimthompson.com) or at their spacious stores in Bangkok, Chiang Mai, Samui and Phuket.

Hong Kong and PRC tourists (as well as expats living in Thailand) discover the offers on e-shops mini apps, hosted within the Alipay ecosystem, that not only do justice to the brand but also provide an easy and secure way to purchase, save and redeem vouchers. [Simply click on the image below to go directly to the specific e-shop on AlipayCN or AlipayHK].

Rather than sending a bog-standard digital Laisee packet, here's your chance to share a more meaningful gift, like a luxurious spa voucher to the Sukhothai Spa near Lumpini Park in Bangkok. [Add a personal touch to the gift voucher that you send over WhatsApp or WeChat].

Now that social media has become the default place to discover new offers, these e-vouchers also provide captivating content for a post on Facebook, IG, WeChat and Little Red Book. Take a look at how Jim Thompson are leveraging their offers on Chinese social media, just in time for the Year of the Dragon! [Scan the QR code with AlipayCN to go directly to their e-shop].

Many foreign brands encounter problems selling online in China, from registering for an ICP license to managing cross-border logistics. This e-voucher and gift coupon marketplace, which can be applied to cash discounts as well as product offers, provides an efficient way to entice Chinese tourists to your overseas stores and e-commerce websites.

Drop me a line if you keen to get your brand listed!