Template Everything You Can

Template Everything You Can

Last week we talked about Marketing Plans and how they’re really easy. Part of the reason they’re easy is because we now have a template for how to make marketing plans. There are a bunch of other things that are pretty easy for us here at Turnkey, some examples would be:

  1. Budgets
  2. Freelancer Contracts
  3. Writing Blogs
  4. Business Assessments

These things aren’t easy because we’ve done them so many times that we just “have experience” with those things now, (though that certainly helps). These things are easy because we templated them. We have a go-to budget, a go-to contract, a go-to assessment. We even have rules that this blog conforms to, every week.

That does NOT mean that our creativity is stifled: on the contrary, it means that we now have space to be more creative. We don’t have to innovate all the parts we’ve already come up with before, which means that we now have room to innovate new things. We’ve revised our budget template several times now, and we had the time and headspace to do that because we had a template to build on. Also, now, when we need to make a budget for someone, we can just customize our template some, instead of re-creating it from scratch each time. It also means that we get to step away from the entire thing sometimes and say “if we want this to do X, can it be done on this foundation at all, or is it time to build something completely new?”

It should be noted that what we are NOT saying is that you should make things “one size fits all.” Because one size doesn’t fit all. Templating means that instead of going to each individual person and having a conversation about how to keep their feet warm, you can learn to make socks - and then you can have a conversation about what size foot they have and what colors they like...or if they need something that isn’t socks. Templates should give you more room to be creative. So template everything you can.

Connect with us on LinkedIn or visit our website at www.TurnkeyConcepts.biz and let's move you from doing things again and again to creating a system and making room for innovation. This post is part 5 of a 13 part series on Sales. Sign up for our newsletter or follow me here on LinkedIn to be notified when the next post goes live.

Cameron Clark

Digital Marketing Strategist | Inbound Marketer | Speaker

9 年

"Templates should give you more room to be creative". Superb stuff.

回复

要查看或添加评论,请登录

Nathan Young的更多文章

  • 10 things to know about problem solving

    10 things to know about problem solving

    Recently I was invited by my friend Joe Trendowski to speak at an innovation competition hosted by Valparaiso…

    1 条评论
  • 5 reasons I avoid saying "The problem/solution is..."

    5 reasons I avoid saying "The problem/solution is..."

    “The problem is…” "The solution is..

    4 条评论
  • Resources and Tools to help you accelerate your degree

    Resources and Tools to help you accelerate your degree

    Made a tools/resources/time management video regarding getting a degree, if you or someone you know would find that…

  • I just want wireless headphones.

    I just want wireless headphones.

    I've been on the lookout for wireless headphones for several years now. I've seen several companies pop up, go for a…

  • The crumbling of the Job - Rant on Innovation

    The crumbling of the Job - Rant on Innovation

    I just spent an hour reading, in various ways, about Uber. I read about the "gig economy" and how the "uberization" of…

    3 条评论
  • You can't Improve on Nothing

    You can't Improve on Nothing

    In order to improve, there must be something to improve upon. How many first impressions do you get with someone? Of…

  • Marketing Plans Are Easy

    Marketing Plans Are Easy

    This year Turnkey took on a project to develop a marketing plan for one company. That ended up turning into four…

  • Repeated Small Sales ARE the Big Sale

    Repeated Small Sales ARE the Big Sale

    Picture this scenario: A man walks into a cafe, and sees a woman sitting at a table by herself, reading a book. He…

  • Know Your Product

    Know Your Product

    One of the most powerful sales techniques that exists is knowing your product. My wife and I recently watched a…

    1 条评论
  • People, not just Customers

    People, not just Customers

    The people who buy from me know me, and I know the people that I sell to. We've all heard the term "customer" - it just…

    4 条评论

社区洞察

其他会员也浏览了