Telling Your Story
Richard Jenkins
Co-Founder & Managing Director at CAPRI | Transforming businesses with branding | Proven experience in high-growth companies | Certified Skipper & Mindfulness Teacher
"The best brands are built on great stories."
—Ian Rowden, Chief Marketing Officer, Virgin Group
It All Starts With A Story
We know that behind every person, product or place there is a story to tell. Your company and what you are selling all communicate a message to the world which is much greater than what you actually consciously tell people. The vast majority of what people believe about you is based on the various signals your brand sends. Of course, part of the story is facts - what you actually do and can offer - but much of if it is feelings and interpretations, which means that at least some part of your story isn’t even told by you.
Not Just Words
A brand story is everything you do, each element of your business, from the colours and texture of your business cards, to the style of your website, to the staff you hire and the products or services you provide. Every element should reflect the truth about your brand back to your audience. Contemporary audiences are becoming increasingly sensitive to inconsistency.
You Need To Tell Your Story
Your story is your definitive advantage. It’s what sets you apart from your competitors. If you aren’t telling your story you are just another commodity. The world’s most successful brands don’t behave like commodities and neither should you. And it’s not simply about getting noticed. It’s about creating a connection with your customers before you have even said a word and about building on those bonds in future conversations.
The Story Teller
Capri provides insight-rich design solutions to help tell your story. We use research to understand and explore your brand’s mission and vision, to identify the attitudes and beliefs that shape your story and to appreciate your unique value proposition and selling points. From this foundation we employ the full power of our creative strength to communicate your essence, craft your brand identity and cultivate the materials and digital tools that will shape the perceptions of your audience.
You have a story. Are you telling it?
Check us out and other things we're good at: https://wearecapri.com