Telling a great story

Tune in here: https://soundcloud.com/user-640791704/mike-drysdale/s-jMre6M7oNw3

Have you found yourself watching the advertisements of late and they seem a lot more interesting than maybe the show you are watching? Good chances you are watching branded entertainment which is the movement that many brands are going down the path of than the usual 30 second advertisement that more than often is interrupting your viewing or listening pleasure.

Mike Drysdale is a communications and branded entertainment specialist from Perth based agency Dear Storyteller. He heads a specialist team that is communicating the way brands are looking to communicate into the future. The connection, the emotion, the reach, and the message are done with more planning and strategy. This is having an enormous impact on the consumer that are not switching off to the advertisements they are seeking them out.

The Super Bowl the most watched American sporting fixture across the globe is renown for its branded entertainment being the advertisements during breaks in play. The money, the time and the storytelling that goes into the advertisements are a highlight and make the news. You do not have to have a Super Bowl budget to produce one these days, but you will need to put in the time and effort to make it work.

We got a chance to talking podcasting with Mike who has been doing this for a long period of time. Lanna and I get to talk the positives and negatives behind the growth and expansion of podcasting and the need for many experts to dive deep into this. Doing it better and differently is key but having a strategy is vital. The commitment is large, but the returns can be wonderful if you are prepared to stick with it. #TheExpertsPodcast got a thumbs up from Mike and we think he is pretty good too.