Tell The Story
Wendy Kelley
Chief Operating Officer at Elite Sports Medicine & Orthopedics · Wine Geek · TN Realtor
Have you ever noticed how hearing the story behind a name tells you so much more than the name on its own? It's not quite what Shakespeare meant when he said "what's in a name?" Still, there's nothing like a story to inspire us.
It can be silly things, like the name of a wine you drink. For example "the Middle Jane" wine I enjoy by Scout & Cellar has a name I never understood until I heard the whole story. Turns out the wine was named for a rather spectacular "Jane" who lived so fiercely, her descendants keep her spirit alive by choosing Jane as the middle name for each baby girl born in the family. Middle name Jane. A Middle Jane.
I'll admit, I got goosebumps thinking about a matriarch who lived such a meaningful life that not just one family member wanted to claim her name for a child...but all the baby girls are given the gift of that legacy. I haven't looked at that wine bottle the same since. Sure it tasted delicious before. But now it inspires me too.
Whether you're in a business where you're selling something, or serving people, or educating in some capacity; try to take opportunities to tell the story behind what you're doing. Whether you're honoring a team member who came up with a brilliant process, or making people laugh with the trial-and-error that helped you arrive at an awesome finished product, you can help them connect and enjoy working with you more if you tell the story.
Learn more about my business (and hear me tell my story) at www.WendyKelley.com.
Helping Businesses Tell Their Story with Video!??Building Trust with a Message that Resonates with Your Clients??Former TV Sports Guy?? Telling Compelling Stories
4 年Hi Wendy, This is a GREAT article. And so is the story! I noticed that you've posted several cool articles and things on your website. I also noticed that you haven't used video to do it. Why not? I think you'd get more activity & engagement if you did. If nothing else, it gives people that don't already know you a chance to see your face. Hear your voice. That helps build trust. Build credibility. Build a connection with prospective clients. There's a TON of wine lovers out there who would love to interact with you! If you're looking for some professional help, we at LDP Multi-Media can assist you with any of your Marketing & Branding needs. Especially when it comes to video & video production. From a Bio video that shows people who you really are, promotional videos that highlight what makes you unique, different, special. Compelling testimonials from satisfied clients. Helpful content that shows you really care. Here's an example of a Bio Video. The first thing we recommend to clients: https://vimeo.com/410376637 Here's an example of helpful content. You could share your knowledge of wine... https://vimeo.com/470256722 We'd love to help you not only build your business. But build your brand. I hope this helps!
Insurance Broker and Co-Founder at Connect Nashville
4 年Love this article! It's always great to hear the story behind the name!