Tell me why I should sponsor you when I have so many other choices...
Abby Clemence
![Abby Clemence]()
Abby Clemence
Community engagement and partnerships professional with a strong growth & sustainability mindset.
A letter from a potential sponsor to all For-Purpose fundraisers and sponsorship seekers.
#sponsorship #association #corporatepartnerships #NGO #fundraise #charity #nonprofit #forpurpose #notforprofit #NFP
Creative Director at Oath + Stone
6 年Great article Abby!
Global AI and Education Industry Leader | Extensive sales & marketing experience | AI solution strategist | Customer centred thinker | Speaker | Media | PR
6 年It seems such obvious advice and shocking that it is even needed. But the reality of many sponsorship requests I see is that many don't provide a value proposition for the sponsor. The worst are the ones that assume that you have to sponsor, and offer a depleted proposition as a result (If I had a dollar for every conference that had offered sponsorship for a coffee cart for delegates). The people you are asking to sponsor your organisation\activity\event receive hundreds of pitches every month. The big differentiator is the WIFM (as @Adam Carter said in his comment)
CFO | Director | Chairperson & CEO "Wingman"
6 年Great article. What’s in it for me?