Tell Me The Truth I Can Take It

You don't want the truth because deep down in places you don't talk about at parties, you want me on that wall -- you?need?me on that wall. Col R Jessup A Few Good Men?

Creating raving fans or customer advocates is an essential part of doing business. With the increase in the use of social media it doesn’t take long to publish both good and bad feedback. I previously wrote how all of your online presence forms your digital balance sheet.You want to protect your online presence as much as possible. We’ve all heard stories of just one bad Google review due to a disgruntled or frustrated client.

As an accountant or financial adviser, having a strong relationship with your clients is essential. The best way to cultivate these relationships is by asking for feedback from your clients. Regular customer feedback provides valuable insight into how you can improve your services and products in order to meet the needs of your customers. Here’s why feedback should be part of your regular practice.

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Customer Experience Matters: Asking for feedback helps you gain insight into how well you’re performing as an accountant or financial adviser and gives you the opportunity to make adjustments where necessary. It also allows you to understand what clients are looking for and how they view their experience as a client of yours.

This is crucial since customer experience has become a competitive advantage for businesses. If you can demonstrate a commitment to providing an exceptional customer experience, it will be easier for you to stand out from the competition and foster loyalty among your client base.

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A satisfied customer is one who will continue to buy from you, seldom shop around, refer other customers and in general be a superstar advocate for your business.” Gregory Ciotti (Content Marketing Lead at Shopify)

Gauge Satisfaction Levels: Regularly soliciting customer feedback helps you gauge levels of satisfaction with the services and products that you provide. Keeping tabs on client satisfaction will help ensure that your business can remain competitive over time by responding quickly when issues arise or improving processes before they become problems.

Knowing what clients like or dislike about their experiences also helps inform decisions related to product development, sales strategies, marketing campaigns, etc., so that your offering remains attractive and relevant in the marketplace.?

If you are considering doing any form of customer feedback research there are a number of firms that provide this service; CoreData, Beaton Global and BStar to name a few. In fact BStar's annual reports provide valuable insights into what's happening in the accounting industry.

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Improve Your Services: Customer feedback can help identify areas where improvement is needed so that adjustments can be made accordingly. Asking questions such as “What do we do well?” and “What could we do better?” are great starting points if you want to gather useful information about what changes need to be made in order to provide better service or exceed expectations in some area of your business operations.

This kind of objective data will then give you a roadmap for making meaningful improvements that will ultimately benefit both your clients and your bottom line in the long run.?

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Handling Poor Customer Feedback: We’ve all made mistakes and wish we could re-do certain situations however avoiding an uncomfortable situation or poor customer feedback is not the way to handle your client concerns.

So we need to step up and take responsibility. Firstly we need to understand the crux of the issue. Secondly emphasise with the client. Thirdly take action and rectify the matter then finally put in place a process to ensure the situation does not reoccur. ????????????????????????????????????????????????????????????????????????????????

In conclusion, getting regular customer feedback is a must-have element of any successful accounting business strategy because it provides insights into how well-received services and products are among clients, how satisfied they are with their experiences, and which areas need improvement in order for them to reach maximum potential performance levels.

In talking to your clients you may end up uncovering other value-added services that clients want and need.

Taking advantage of this valuable resource should always be part of any accountant's or financial planner's larger plan for success!

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When you're ready if you need any help in sales and business development in your business book a chat using this link

https://calendly.com/jeanettebizconnections/15-minute-discovery-meeting