Tell a Better ROI Story

Can I let you in on a not-so-secret… secret?

Your ideal prospect is NOT looking for:

• Another list of features
• Stale, generic promises (that your competitors also make)
• Fact sheets 30 pages long

Here are the 4 main ROI stories they ARE looking for:

• Can you improve my margins?
• How much time can you save me?
• Are you less frustrating to work with than our current partner?
• Can we minimize our risk by working with you?

Do these show up in your marketing and sales language? Is your customer’s ROI front and center in your brand’s messaging?

Click here to read my thoughts on the 4 Key ROI Stories

It might seem like Business 101, but many owner-led businesses don’t have as sharp a value prop as they think they do.?

Think about it – when did you last invest your undivided attention in your value prop? When did you last sharpen your company’s messaging?

Maybe I should ask it this way:?

When was the last time you saw the lightbulb go off during a sales call? That moment when your prospect internally says, “This is what I’ve been looking for!”?

When you craft that kind of value proposition, everything else gets easier – your marketing, your sales, your delivery, etc. This is how you get off a revenue plateau and get growth “unstuck!”

All of this starts with knowing exactly how your offer impacts your ideal customer.

If that’s where you are, let’s grab a time to talk. We’ve been helping owner-led B2Bs find their best ROI story and re-ignite growth. You can grab a spot on my schedule below.

Meet with Me