Telemarketing and Waste

Telemarketing and Waste

Jeff Josephson Jeff Josephson

Jeff Josephson

Author of "The Lead Generation Paradigm: How We Generated over $4,000,000,000 in New Sales - and How You Can Too" available at: leadgen.com/eBook

发布日期: 2017年7月20日
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“Half my advertising budget is wasted; the problem is that I don’t know which half.” -      John Wanamaker

Even with the best list, cold calling can entail 95% waste or more. This is because you can't infer "need" from an SIC Code. And timing matters, too: They may not have a need when you call, so that adds to waste. And nurturing doesn't necessarily help because it's too passive.

If 95% of your marketing budget is wasted, what does that do to your Marketing ROI?

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