Telehealth is here to stay - and here's what's next
Katya Andresen
Chief Digital & Analytics Officer I 2024 DataIQ 100 l Board Member
Early in the COVID pandemic, we saw a dramatic shift to telehealth as more and more consumers and providers scrambled to safely seek and offer healthcare.?Some saw this leap forward as temporary, but adoption remains significantly higher than pre-pandemic – especially for mental health services.?Telehealth?is here to stay.?The American Medical Association’s own data reinforces this point: the percentage of physicians using tele- and virtual- visits grew from 14% in 2016 to 80% in 2022.?According to Cigna’s research, availability and access to virtual health?has become increasingly important. Another study?shows?76% of people are interested in using telehealth, compared with just 11% who used telehealth in 2019. Even after the pandemic ends, 83% of patients expect to use virtual care. Sixty percent of consumers’ most recent mental health visits were via telehealth.
?There’s a good reason for this shift: consumers want health care designed around them, rather than being forced to navigate the complex system we have.?Virtual care offers an easier, faster and more affordable way to see a provider.??This starts the devices in the palms of our hands and in our homes.?I came to Cigna from financial services, where you can manage your banking at the tips of your fingers.?At Cigna, we are investing in a future that allows you to manage your health and wellness on a smartphone.?This includes virtual health tools like wearables or remote patient monitoring as well as telehealth.?Not every dimension of health can be digital or virtual, but more and more will be – from collecting health data, to many of our interactions between patients and their care providers.?We’re investing in data access and interoperability, digital experiences and in 2021, Cigna acquired the telehealth company MDLive.?Today, Cigna customers who are enrolled in employer-sponsored plans have access to MDLIVE's network of virtual primary, urgent, behavioral and dermatology care for routine care visits, sick visits, prescription refills, or to follow up on a condition that was not addressed during a wellness visit.?
So here is the state of play:
·???????The pandemic accelerated the move to telehealth
·???????It’s here to stay
·???????It improves access to care
·???????Patients want it
·???????The technology exists to provide it
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·???????It produces good outcomes at less cost
?Still, telehealth is not yet ubiquitous.?What needs to happen next in order to fully realize its potential??Here are a few essential needs:
·???????Interoperability in health care, so that data can be connected across sites of care for consumers and providers – and across virtual forms of care, including telehealth, wearables, remote patient monitoring, etc.
·???????A seamless patient and provider experience so it’s easier and more reliable to access telehealth as part of total health care.
·???????Physician telehealth woven into regular operational flows.?In a?recent McKinsey survey, “two-thirds of physicians and 60 percent of patients said they agreed that virtual health is more convenient than in-person care for patients, but only 36 percent of physicians find it more convenient for themselves.”
·???????An conducive environment from a regulatory and reimbursement perspective so that telehealth realizes its potential to increase access to care for all populations
At Cigna, we’re working on these and other pre-requisites to great digital-first, virtual-led care.?What is your experience with virtual care, and what do you think needs to happen next to fully realize the potential??
Partner Alliance Marketing Operations at Data Dynamics
5 个月Excellent insights, Katya! The data on telehealth adoption, especially in mental health, is compelling.?Telehealth's future hinges on a seamless experience. Unified data management (UDM) can be the key. UDM creates a unified patient profile gathering data from wearables, telehealth visits, and EHRs. This gives providers a complete picture for better decisions and personalized care. Additionally, UDM fosters data exchange between systems, eliminating manual entry and improving workflow. Furthermore, UDM lays the groundwork for AI assistants in telehealth by providing a central data source for personalization and basic health services. This, along with data-driven decision making, will unlock telehealth's potential for a more efficient and accessible healthcare system.
The fact that our elderly and geriatric populations are not computer or even smart phone savvy is one of the major obstacles to telehealth. These people may have very limited access unless they are supported by their families or live in a community.
Nursing Assistant/MAA
1 年Great piece! I love this. ??
CEO at Excel Nearshore
2 年Agreed. The fact that patients can gain access to care from home is the reason it will continue. It doesn't replace in-person visits but it helps.
SVP Finance | Executive Leadership | Strategic Vision | Organizational Effectiveness
2 年Katya Andresen thank you for sharing this and I couldn’t agree more! In addition to your points about what happens next, another critical step in the access and health equity journey involves including a language access plan that addresses the needs of physicians, limited English proficient (LEP) patients and deaf patients alike. We have found that language access in the brick and mortar provider setting doesn’t always mirror the telehealth experience and as a result LEPs unfortunately use telemedicine less frequently than English proficient patients (more than 50% in some cases). Keeping language access at the forefront of healthcare innovation will help us resolve existing social disparities of health. As an aside, GLOBO will be an MDLIVE consumer beginning November 1 and we look forward to the experience!