Telegram & Reddit: Decoding Social Media's Influence on Future Mktg Tactics

Welcome to the 3rd edition of VidDay Lens ;) After discussing Search Artificial Intelligence Optimization, Conversational Marketing & the power of chats, today's focus is on social media platforms.

A recent survey (Feb 24) of social media platforms offers insightful data on Monthly Active Users (MAUs) and Monthly Organic Traffic, providing a thorough analysis of the state of the digital ecosystem today. You can check the image below or here.

Facebook (fun brand name fact: the most researched keywords on Google is Facebook and not Meta!) remains the undisputed leader with a massive 3.05 billion MAUs and an astonishing 18 billion monthly organic traffic figures. Following closely are WhatsApp and YouTube, with 2.78 billion and 2.70 billion MAUs, respectively, showcasing the diverse preferences of global audiences. YouTube leads significantly in organic traffic with 112.2 billion, pointing towards its dominance as a content consumption platform.

Instagram, TikTok, and WeChat also feature prominently, each catering to unique user needs and behaviors. (We will have a dedicated newsletter about them ??)However, two platforms that stand out for their unique positioning and potential implications for digital marketing strategies are Reddit and Telegram.

Focusing on Reddit and Telegram and the most recent news:

Reddit: Positioned at 16th with 430 million MAUs and 7.2 billion monthly organic traffic, Reddit's recent strategic move to license its content for training Google's AI models marks a significant milestone. Valued at about $60 million annually, this deal not only enhances AI capabilities but also highlights the importance of user-generated content in shaping future SEO and digital marketing strategies. Reddit's approach to monetizing access to its API further underscores its evolving role within the digital ecosystem. The integration of AI into SEO practices has become a game-changer, revolutionizing the way websites are optimized for search engines.

Curiosity: Are gambling ads allowed on Reddit?

Yes, but there are certain restrictions and guidelines that advertisers must follow. Always better to have an account manager. However, let's not forget about the nature of the channel: it focuses primarily on UserGeneratedContent and users have the option to opt out of gambling ads. ??Perhaps before exploring a pure advertising tactic, I would consider other community-driven approaches.

Telegram: Ranking at the 8th position with 800 million MAUs and 326.7 million monthly organic traffic, Telegram represents a platform with untapped marketing potential. It offers unique opportunities for marketers to engage with audiences in a more personalized and secure environment. Its growing user base and distinctive features (bots, settings, API) make it a fertile ground for innovative marketing strategies, a great venue to overcome also the 'cookieless' environment that we will be facing soon.

Stats: Which demographics respond well to Telegram??

1. Age Group: The largest share of Telegram users falls within the age group of 25 to 34 years, accounting for over 29% of the user base. Users younger than 24 years old make up over 25% of the user base.
2. Gender: Telegram's user base skews slightly towards males, with males accounting for 58.6% of users and females constituting 41.4%
3. Geographical Distribution: Telegram has a diverse and widespread user base, with popularity varying across different regions. It seems that Asia has the highest number of Telegram users, accounting for 38% of the user base, followed by Europe with 27%. Latin America represents 21% of the user base, and the Middle East and North Africa region constitute 8%.
4. Usage Time: On average, a Telegram user spends around 2.9 hours on the app every month.

What are the Implications for Marketers?

Reddit's collaboration with Google could significantly impact SEO strategies, making AI-driven content optimization more crucial than ever. This partnership indicates a shift towards leveraging user-generated content in more sophisticated and impactful ways.

On the other hand, Telegram's rising prominence suggests a growing interest in platforms that offer more personalized and user-powered communication channels. Marketers may need to explore new ways to engage with audiences on Telegram, capitalizing on its unique features to create more targeted and intimate marketing campaigns. (analyzing and studying a few brands , will share more in the upcoming months ??)

Stay tuned and get in touch if you have anything to share, comment or need support :)

Just for you(this is Not sponsored): Giga Brain finds the most useful discussions on reddit and other communities. Have a look ??????