WEBINAR BEST PRACTICES

It is said that we learn more from our failures than from our successes. As a person who has been doing webinars ever since the word and technology existed.

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This document will help you learn:

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1.???? Planning and strategy

2.???? Driving registration and attendance

3.???? Before your webinar (Preparations)

4.???? During your webinar

5.???? After your Webinar

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Have a BACKUP PLAN:

1.???? Bad stuff can and will happen. Your job is to minimize it.

2.???? Accept that not everything will be perfect. Learn how to deal with that.

3.???? If something goes wrong, STOP, THINK, ACT. Smile and just remedy the issue.

4.???? Have a backup computer – in case your presentation PC crashes – have the presentation ready to go on another computer and you are ready to take over from another computer.

5.???? Have a backup telephone if you can.

6.???? Print Slides – if the connection is lost and you are using a land line for your phone and have printed your slides, you can still talk from the slides. If you have an assistant – the PowerPoint presentation could be mailed to everyone – so have your list of attendees READY and the presentation ready to be emailed at the press of 1 button, if necessary, that way they can follow through.

7.???? Separate networks, if possible, for your presentation (more on that later).

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A week before your Webinar:

·?????? Do a dry run and make sure that your presentation flows the way you want it. Record your dry run and go back and listen to yourself. You will be surprised by what you learn and how much you may need to change.

·?????? Simplify your slide design.

• Don’t rely on the internet; be sure to call in from a landline instead of using the mic on your computer or worse, your laptop.
• Be prepared: your PC should be WIRED (Ethernet) not using Wi-Fi and on AC not Batteries. Batteries can run out in the middle of a presentation. Wi-Fi can have a lot of latency, delays, etc. Not a good idea at all. Nothing beats an Ethernet Gigabit solution. Check your ethernet cable and have a spare on hand. Cables DO go bad.
• Prepare your poll questions ahead of time to engage your audience (more on that later)
• Start promoting at least 7 days in advance.
• Put presenter bios on your registration page. It adds credibility. Head shots are nice too, provided they are professional.

·?????? Be sure your desktop or laptop is not about to run out of Hard Drive Space. This is especially important if you will be recording the Webinar directly to your desktop or laptop. If you are recording to the cloud, then be aware that you are using even more bandwidth as that must be uploaded while you are presenting. It is best to record locally and point that to your local C: Drive not a Network connection. This will keep the buffering at a minimum and will not flood your network with requests.

·?????? Test your bandwidth, your latency, your connection. Conduct multiple tests during the day to see what the baseline is. Use different Speed test websites.

·?????? If you know what you are doing, reset your Cable Modem and your Router to get the best of your gateway equipment.

·?????? This is also a good time to get with your team to understand how the follow-up will be done. Decide on this prior to the webinar.

·?????? Leading up to the webinar, send a reminder email twice - once 1 day before the webinar and once 1 hour before the webinar.

·?????? It is best to have people REGISTER for the Webinar so you can capture their vital data.

·?????? Get to know the software application you will be using so that when it comes time, you are an expert of the software and you are not having to say, “excuse me – I can’t find the share button”, etc. People will expect you to be the expert. Know the application ahead of time and practice it.

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How will you promote your webinar?

o?? Your team can broadcast the webinar information to prospects.

o?? LinkedIn

o?? SEO

o?? Your own website

o?? Your partners

o?? Your partner’s websites

o?? Emails

o?? Referrals

o?? Facebook rooms

o?? Why should anyone attend?

• What’s in it for your audience?
• Do you have a COMPELLING title and outline?
• Is there a reason to register early (i.e., first 10 to register will get entered in a drawing for…). So, provide an urgency to act.
• Do you have a disruptive message? Come up with one.
• Why should they stay to the end? Provide an incentive to stay to the end – so you can state in the beginning of your webinar: “at the end of the meeting, I will flash a code. Email me that code within 2 business days and I will include… (it could be the presentation slides, it could be a small award, etc.). Have a motivation to keep them to the very end.

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Preparing your presentation:

Avoid the use of text slides as a presentation script that you read to the audience. Break up key points into individual slides and find graphics that help emphasize and complement your vocal presentation. Use high contrast colors that let foreground text be easily seen and read over the background. Remember that some attendees may be watching on small screens—make text and graphics large and easy to read at a glance.

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One day prior to your webinar:

·?????? Avoid Wi-Fi if you can. Wi-Fi can be extremely troublesome – especially when you are showing off Video (yourself) + high resolution PowerPoint slides (Graphics especially will use up a lot of bandwidth). Wi-Fi can have a LOT of latency. USE A WIRED ETHERNET GIGABIT COMPUTER IF YOU CAN and be sure you have adequate bandwidth. Be sure that you have shut OFF your Wi-Fi – even if you are using Ethernet – that way, your system does not switch on you. Many desktops or laptops today have Wi-Fi as a default.

·?????? TEST the webinar service you are about to use with your current browser. Have at least an alternative browser ready in case changes occur. Does the AUDIO portion of the conference work? Does sharing your screen work? It is preferred to use a HEADSET. Use a quality headset – there IS a difference. Look for a headset that will have Acoustic Fence and Active Noise Cancelling. Active noise cancelling is for you to mask the surrounding noise so that you can stay focused. Acoustic Fence is for your audience so that they don’t hear your dog barking, or the lawnmower or surrounding noises, or even you when you are typing. Practice with a fellow and ask them how you sound. Kill all noisy items in your room. Fans are louder than you think – don’t go presenting from a server room. If you don’t want to take chances, USE A LAND LINE! And don’t EVER use a speakerphone.

·?????? If you can CALL IN to the Webinar – it will give your audience a better voice quality (instead of using VoIP) – as that is independent from the presentation (especially if you are using a land line).

·?????? Find a QUIET room in your office – shielded from INSIDE and OUTSIDE noises. You don’t want the siren from a police car or a mower to be in your webinar.

·?????? Close your room door if possible and put a HANDWRITTEN SIGN to say, “Webinar in progress – please DO NOT DISTURB and keep noise to a minimum.”

·?????? Stay away from using Cell phones. The sound quality can be questionable.

·?????? Stay away from using a Speakerphone. Even the best speakerphones cannot rival a good phone with a good headset and a boom.

·?????? Don’t use the built-in Microphone of your laptop. Again, use a great quality headset.

·?????? Use a WIRED HEADSET – not a WIRELESS headset. When it comes to Webinars, ANYTHING WIRELESS SHOULD BE AVOIDED!

·?????? Be sure that if you plug in a headset into your laptop, be sure that your software has switched to that, and you are not still using the built-in microphone.

·?????? PRACTICE the mechanics of the Webinar tool you are using. Avoid saying, this is the first time I use this service, or they have changed the software – you WILL lose credibility. BE PREPARED. Know the routines.

·?????? Use Poll questions to engage the attention of your audience.

·?????? If you have giveaways – use them to ask questions about previous slides and let them know that you will be doing that – so they can pay attention.

·?????? PRACTICE your webinar INSIDE AND OUT – know it almost BY HEART!!!!

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·?????? Test your PPT presentation and/or EVERYTHING you are going to show. Have these shortcuts ALL available from a single folder or from your DESKTOP and in an area, you can immediately go to. Fumbling loses audience. Also, nothing worse than spelling or grammatical mistakes in a presentation. Don’t just rely on spell check. Read it and fix it ahead of time. You will be surprised as to what you find. Just because another marketing person did that already DOES NOT mean it is perfect or not riddled with grammar or spelling mistakes.

·?????? Are your promos accurate? Up to date? Are all your dates correct on the presentation? Do you have expired promotions? Update them.

·?????? A day prior to the webinar. Refrain from doing PATCHES, install new software or make drastic changes to your PC

·?????? Do you use a cordless mouse or keyboard? Ever had them DIE in the middle of a presentation? I have. CHARGE any wireless device 1 day prior to the webinar. If you will be using a wireless Keyboard or Mouse – HAVE A BACKUP. Have a WIRED Keyboard and mouse READY so that if something happens, you can recover in under 1 minute.

·?????? When you send meeting invites, be sure to specify the TIME ZONES – many people are confused. Don’t just say 1:00PM but rather state 11AM Pacific Time, 2:00PM Central or 3PM Eastern. You can leave off the Daylight and Savings – no one cares. Be SURE to have the meeting DATE AND TIME in your SUBJECT

·?????? If you are going to use a Video Cam – BE AWARE of what is behind you and your surroundings. Do you have a picture of your favorite political person? That’s a quick way to lose 50% of your audience before you even start.

·?????? Be prepared to RECORD your Webinar so you can publish it

·?????? If you are going to use your laptop, be sure it is PLUGGED IN and it is CHARGED. Don’t rely on a battery. Preferably use a DESKTOP with a UPS strong enough to sustain a power failure for your PC, your monitor, the accessories you will be using and a separate UPS for your Router, Cable Modem and Switch if you are using one. One little glitch of the electricity and you lost your connection. This is the time to invest in a good UPS.

·?????? If you are going to show off your entire desktop, be aware of EVERYTHING that is on your desktop – is there material that is not relevant to the content?

·?????? If you are going to demonstrate something using your Web Browser, be aware of what is in your favorites on the tool bar. Do you really want to tell the world that you bank at xyz bank or trade at xyz trading company? Your best bet is to have a CLEAN DESKTOP with only the presentation shortcut that you will be using and the supporting documents (if applicable). Having a cluttered desktop is a huge distraction.

·?????? Refrain from having a busy Wallpaper as that can eat up a lot of bandwidth. Use your company logo with a solid color if you can. A darker solid color is easier on the eyes.

·?????? If you can be on a SEPARATE network/bandwidth, that is the best way to make sure other people in the office’s download don’t affect your presentation

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·?????? Know that despite ALL your preparations – things can and will go wrong. DO you have another laptop immediately available? DO. Be sure to also have the presentation software (Webinar software) and the latest presentation on it. BE READY FOR HARDWARE AND SOFTWARE FAILURES. Redundancy is important.

·?????? Be aware of what is on your computer desktop: what is on your toolbar. If you can start with a clean desktop with nothing but what is relevant to your webinar, then it is better. A cluttered desktop is a distraction to say the least. So, shut down your Facebook, your twitter, your emails, etc. You do not want things popping up during a meeting.

·?????? Be sure that your patches on your Software are all up to date, and that your updates on your software have been done. You do not want that to kick in during the webinar.

·?????? If you are going to be doing a VIDEO Webinar (meaning where you show yourself and/or your audience), then be aware of your background: what are the attendees seeing? Cables everywhere? Clutter? Stuff everywhere? When doing a video, keep in mind the following:

a.???? Your attire should be professional, not casual. It is better to be a bit more overdressed than underdressed. Dress for your audience.

b.???? If you are going to be showing something on the camera, be sure to wear an opposite color. As an example, if you are showing an object that is black, be sure to wear a white shirt or a lighter color shirt, that way your object can be seen.

c.???? Your mood and smile – look at yourself to see how you appear to the people whom you are presenting to

d.???? Your expressions matter – so does your cadence, your tone, these are all felt

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Camera Considerations:

·?????? Test the camera ahead of time to make sure it works.

·?????? The type of camera you are using (does it do picture framing – auto zooming, pan? Zoom?)

·?????? Where is the camera aiming?

·?????? If you are using a Windows 10 or 11 PC, go to the Camera (Type Camera in the search area) to see the framing.

·?????? Be aware that there should not be much light behind you as you will look dark.

·?????? Thoroughly test the framing or the panning so that you are always aware of what is being shown behind you or around you.

·?????? Again, your BACKGROUND can be very distracting if cluttered. Keep it simple, neat, as an example, a white wall, a small table with a plant, perhaps a nice picture, etc. Less is more.

·?????? Camera placement is vital. If you will be using a laptop, often the built-in camera is inferior. Use instead a 4K Camera.

·?????? Ideally, a camera that can track you like the Poly Studio or the Poly EagleEye Cube in lieu of the low-resolution Laptop Camera.

·?????? Be sure that the camera is at your eye level as during the meeting – you will need to look into the camera as much as possible.

·?????? The light should be coming from BEHIND the camera and facing you, and not from behind you as stated earlier.

·?????? Light It Up: Good lighting is your best friend. Position yourself facing a natural light source or invest in affordable LED ring lights to eliminate shadows and create a flattering glow.

·?????? Camera Angle Matters: Raise your camera to eye level. This angle is more flattering and gives you a confident look. Say goodbye to those double chins!

·?????? Background Check: Keep your background clean and clutter-free. A tidy space not only looks more professional but also minimizes distractions.

·?????? Wardrobe Confidence: Choose solid, vibrant colors that complement your skin tone. Avoid distracting patterns and shiny fabrics that may reflect light.

·?????? Practice, Practice, Practice: Rehearse your content before going live or recording. Confidence comes with familiarity, so run through your material until you feel comfortable.

·?????? Speak Clearly: Enunciate your words and speak at a moderate pace. Slow down if you tend to rush; it'll make you sound more composed.

·?????? Engage with Your Audience: Make eye contact with the camera, as if you're talking directly to a friend. This connection builds trust and engagement.

·?????? Edit Like a Pro: After recording, take time to edit your video. Trim any awkward pauses, remove mistakes, and add subtitles for accessibility.

·?????? Remember, looking better on camera is about feeling confident and connecting with your audience.

·?????? Clean your camera’s lens weekly. Dust happens. Get rid of the smudges.

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2 Hours prior to your webinar:

·?????? Send another Email reminder of the webinar.

·?????? SHUT DOWN any antivirus running services – nothing can be more annoying than the service starting to scan your PC while you are in the middle of a Webinar. It can slow your PC down to a crawl and take up a lot of resources.

·?????? Shut down any bandwidth hogging services on your PC and any on your Network that can affect PERFORMANCE. Your drive synchronization products such as Google Drive or OneDrive can kick in and slow your internet which will slow down your presentation. Be sure they are all STOPPED and EXIT them if possible. Examine anything that can start and hog the resources of your PC or your Internet.

·?????? Restart your PC. That way you are starting without a minimum set of running services of programs.

·?????? Clear your browser’s history before the webinar – and QUIT browsing. Your audience does need to know or see where you have been browsing.

·?????? If you will be using the Browser to demonstrate, have only these shortcuts in your favorites. That way you can find them easily. Preferably, place these shortcuts from left to right in the order that you will be demonstrating them.

·?????? When you right click on Word or Excel or PPT – it will show ALL the places you have been. Unpin anything from the list you don’t need to show publicly and PIN to the list what you will be showing AND ONLY what you will be showing.

·?????? Adjust your heat or AC so it is at the ideal temperature for you, and you are comfortable during the presentation.

·?????? Have a bottled water close to you. Especially if you are going to talk for a while. Keep the lid CLOSED until you need to drink. DO NOT have a glass of water or ANY open container. You WILL end up spilling it on your keyboard or yourself during the presentation. Use capped bottled water. Put the cap back ON the bottled water when done. Keep it more than an arm’s away from you so that there is no chance you will knock it on your desk. Refrain from drinking anything other than water. A hot coffee or tea can startle you.

·?????? Advise everyone in the office that you will be having a webinar and to keep the noise level to a minimum. The public does not need to hear background conversations.

·?????? Shut down any backup procedure that may accidentally kick in while you are presenting.

·?????? Shut down everything (a scheduled job) that may kick in while you are presenting.

·?????? PRINT YOUR SLIDES to a printer – that way if something goes wrong with the Video option, YOU CAN CONTINUE to talk at least.

·?????? Don’t be too wordy. Don’t write novels. STICK TO KEY BULLET POINTS and remember that you need to get your BEST POINTS ACROSS IN THE FIRST 10 MINUTES

·?????? Prior to the webinar starting, have someone on your team dial-in to make sure the number is working for participants. Have this person send you a question so you know it's working (and can see what it will look inside the webinar software).

·?????? Be sure to be WELL DRESSED. Look at yourself in the camera and be aware of what you look like. Practice smiling. I like to print a large SMILE paper and put it on my desk.

30 minutes prior to your webinar:

·?????? Whether you think you need to or not – USE THE BATHROOM. Nothing worse than the urge to go when you are on a long webinar.

·?????? If you present from your house / home office, be sure that your windows are down, and your door is closed. How many times have we heard lawn mowers or the dog in the background? Get the doggy out or in a place where they will NOT be distracting to you. Refrain from scheduling your lawn people at the same time as your conference (if you can). This is a good time to put the dog and the cat away. You don’t want them barking at the delivery person if your doorbell rings.

·?????? You WILL be using BANDWIDTH when you present. Shutdown your

a.???? Wireless cameras (i.e. IP Cameras if you have them – they consume a LOT of bandwidth)

b.???? Any device on your LAN that is NOT NECESSARY

c.???? Stop UPLOADING and DOWNLOADING stuff – this will affect your bandwidth and your presentation and if you are using a MIC, your audio. If you are in an office, advise others.

·?????? Shut down background noises – that loud laser printer (do you really need that laser printer at the time of the Webinar?), that fan, nothing can be more annoying than background noise throughout the entire meeting. Be aware where the AC vent is pointing – is it pointing at your microphone or your headset or YOU?

·?????? And MOST importantly – SHUT DOWN YOUR EMAIL – and EVERYTHING ELSE. Don’t forget to CLEAR your browser’s history AGAIN. Be sure that when you launch your browser that it has not cached previous pages. Be sure you ONLY have the material you are going to present open AND NOTHING ELSE. NO DISTRACTIONS!

·?????? Turn OFF your cell/Mobile phone and ALL other phones. By off – I mean OFF not just on mute. You don’t want your phone’s update routine to KICK IN in the middle of your presentation and using up all your bandwidth. Same with your tablet or ANY OTHER PC you can keep off. In fact, it is best to remove all these distractions from the room.

·?????? If you are running auto backup apps, shut them down – like OneDrive, Google Drive, Antivirus altogether should be disabled – you don’t want a scan to kick in in the middle of a presentation – and if you are using a presentation application, shut down the other – (i.e. Shut down Teams if you are using Zoom – so that chats and people calling you don’t pop up). Also, cameras can get confused if you have multiple sources.

·?????? NO DISTRACTIONS!!!!!

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15 minutes prior to your webinar:

·?????? Prior to logging in – use the restroom, even if you don’t have to. Be comfortable.

·?????? Shut down any text messages like Email, Messenger, Facebook, Whatsapp, anything that can POP UP during the Webinar is a distraction at the very least.

·?????? This is the time to shut down your Emails too. ALL OF THEM!

·?????? Now, LOG IN! Be there 10 to 15 minutes ahead. You can play a countdown timer on your PC (Windows 11: clock or timer is built-in).

·?????? START ON TIME. Don’t say we are waiting for a few more to show up. Not fair to those who did show up on time. Be precise. Start at EXACTLY the time you published or stated in the invite. If you must delay the webinar for whatever reason, do not delay it for more than 1 to 2 minutes at the very most (to give time for the people who had a bit of problems installing the webinar software if applicable).

·?????? MUTE YOUR AUDIENCE. If you do not, someone invariably places you on hold and we get to hear their Music on `Hold add. Then you are trying to find out who it is. Extremely disruptive.

·?????? Use pre-webinar slides & announcements. Put up a slide that says something like "the webinar will begin in 10 minutes" so when people log in, they know it is working, and then update it to show the actual time until the webinar. You should also make an announcement on the call every few minutes to let people know it will start soon and their audio is working.

·?????? This is a good time also to do a quick sound check and ask the people who are early if they can hear you well and see your screen. Try a couple of slides to make sure you are in presentation mode and not have to fumble with that during the meeting. If your bandwidth is low and you are using VoIP and not using a landline, then it will affect the quality of your sound/microphone. Consider shutting off the video.

·?????? Know that if you mute your camera (stop the video) – that does NOT necessarily mute your microphone. In fact, most likely, it won’t. Consider that the camera is ALWAYS ON when you are in a Webinar. Be sure you have learned and practiced the operation of your camera and microphone PRIOR to the Webinar

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During the webinar:

·?????? SMILE

·?????? Start your webinar with everyone muted but yourself and explain that this is the case. If the audience wishes to engage, they can unmute themselves or “raise their hand”.

·?????? Start by THANKING your audience for attending.

·?????? Sit STILL. No one wants to see a presenter swiveling in their chair.

·?????? Let the audience know in the introduction how you will be dealing with questions (whether you'll respond to select questions at the end, try to take them during the session, etc.)

·?????? Give VALUE EARLY – Give your audience data that they want / need early. Don’t make them wait. KEEP THEM ENGAGED!

·?????? Introduce yourself, give your contact info (Your name, your title, your Email, your direct phone number, other ways they can reach you)– introduce everyone else that will be assisting you if applicable, alongside with their title, all contact info, and their territory if applicable. This way your audience knows who their point of contact is/will be.

·?????? Start by showing AN AGENDA. It should have the TIME you will be covering each topic and the person that will be presenting. Try to stick to the time (if possible) and the agenda. Nothing worse than a speaker getting off for minutes on a tangent. You still must answer the questions but bring the presentation back on track quickly.

·?????? If you are not a great speaker – you are NOT to present. It is not just the matter – it is the MANNER that counts. Enunciate correctly. Don’t use slang.

·?????? Be polite, considerate, kind.

·?????? You WILL be asked difficult questions. Pause, think, act. NEVER react. If you do not know the answer, that’s ok – let them know that you will find out and will get back with them AND DO! Don’t make stuff up just to seem knowledgeable at that time.

·?????? Be HUMBLE yet CONFIDENT. You are here to EDUCATE, not to show off what you know. Come across as a person willing to share information and a win-win attitude.

·?????? Never mispronounce, use bad grammar or anything but perfect English!

·?????? Stay away from jokes, political insinuation, political events that just happened or anything not 100% purely business. Even small talk can get you in trouble. Start ON TIME and ON TRACK. You are here to present, give VALUE, not entertain. Be positive, pleasant, humble, kind but also on track!

·?????? Interact with your audience if you can.

·?????? Have a notepad ready to write down notes. Some speakers know how to split their screens and write down in a hidden area – but then forget that they are ALSO SHARING THAT! Did you just write down something embarrassing? Remember that accidents DO happen.

·?????? Don’t put your audience on hold – no one needs to hear your Music on Hold (if you are using a PBX to call in).

·?????? When doing a demo or showing software, try not to move too quickly (or scroll up and down a web page too quickly). Often, a refresh takes some time to complete based on the user's bandwidth. Plan on it taking about 5 seconds every time you change your screen for everyone to see the change.

·?????? Your tone is important. Don’t shout, but don’t put people to sleep either. Be excited, believe in your product, be confident, don’t go very fast – allow people to THINK – remember that while this is your 100th time presenting, it may be their FIRST time seeing and listening and learning about what it is you are showing. Be articulate. Explain. Don’t rush through your presentation.

·?????? Get rid of the habit of saying uh between every word and the other – record yourself. If you are trying to get the right word, then pause for a second or two, then resume. If you are well prepared and well-practiced, you should be able to be thorough without hesitations.

·?????? Address individuals BY NAME during the Webinar – it keeps their attention.

·?????? Use enthusiasm – no one wants to listen to a downer

·?????? Vary your voice cadence, pitch and delivery speed

·?????? Keep your energy level UP. I like to use a bit of arm gestures while talking. Physical activity promotes greater oxygen flow in your bloodstream which translates to more energy

·?????? If you have prepared correctly, your camera is adjusted to be at your eye level, so look into the camera when presenting. This will help your audience stay engaged with you.

·?????? If you will have multiple speakers present, then immediately mute yourself when you are done. Be sure to ask the other presenters to do the same when you are presenting (discuss that ahead of time)

·?????? If you will be recording, let your audience know that you are starting the recording session. It is just a courteous thing to do.

·?????? It is annoying when you hear people talking over one another, even if it is not their fault. Don’t be afraid to pause. Silence never hurt anyone. Don’t interrupt people. Leaders take the time to LISTEN too.

·?????? If you are not talking, MUTE your microphone. If you are the presenter, you can mute everyone or mute specific people, or instruct people to mute their microphones when they are not talking.

·?????? Remember NEVER to take any question or remark as personal or obvious – before answering the question, pause for a second or two to give yourself TIME to think your answer. STOP! THINK! ACT! Never react.

·?????? Don’t cough or sneeze into the microphone. Catch yourself and mute yourself or get away from the microphone. We are all humans – it will happen, just practice this. This is another reason why you want to use a headset as the mute button is reachable immediately.

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When the meeting is finished:

1.???? Thank your audience for being there.

2.???? Let them know that you will now be terminating the meeting with their permission.

3.???? STOP your Camera if you had it on. Remember – a Microphone or a Camera may be accidentally left on.

4.???? STOP and END your webinar software – many presenters forget to do so, and some attendees stay on and get to see your screen.

5.???? Reset your PC just to be on the safe side.

6.???? Start doing research on the questions you were asked.

7.???? Most of all, remember that your success depends not only on what happened during the webinar, but what happens AFTER. Follow up on every presenter. Whether interested or not. You don’t know how they may change their mind. The key is timely follow-up. Call every one of them within 1 day if you can. Start with the lowest hanging fruit.

8.???? Send out a recording and the slides to people within 24 hours and tell them during the webinar you will do this. About 10-20% of your attendees will email you looking for the information, anyway, so just send it out. Fast follow-up helps you motivate people to take the next step while the webinar is still on their mind.

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