Telcos can Lead in Transforming the Tourism Industry
When considering the greatest potential contribution of mobile operators to the tourism industry, perhaps the first thought that comes to mind is engaging in advertising activities targeting inbound roamers. However, unfortunately, this is not possible without an agreement between the two operators. Besides, operators wouldn't want their subscribers to be bombarded with advertisements in any case.
How a MNO can best benefit from inbound roamers' data?
So the question arises: What innovative services are mobile operators in countries like Greece, Türkiye, France, Italy, the United Kingdom, Spain, and the USA, etc.—destinations visited by millions of tourists annually—developing for the tourism sector or how are they utilizing the data of these numerous tourists? The answer is disappointing. Yes, you heard it right. Operators, much like in other areas, are displaying very low performance in utilizing data specifically targeted for the tourism industry.
So, let's list how operators can benefit the industry using this data;
Business Impact of Defne's Mobile Positioning Platform Transforming Markets with Mobile Data
The modern world is becoming increasingly data-driven. New wells of data have sprung up and companies are looking for ways to utilize them. Statistical methods and artificial intelligence provide the means of tapping into this data to create life-saving applications for users, in sectors such as fintech, retail, and tourism. Let's see how Defne's mobility data can help.
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Mobile positioning is used to secure high-value transactions. Mobility big data is used to train Al to detect fraud in FinTech operations. With Defne MPP's mobile positioning, unusual transactions made from foreign locations can be spotted immediately by the bank's Fintech to request increased security measures.
Fintech Al can study users' payment history together with location data provided by Defne MPP, and learn what fraudulent activity looks like for each user. Al specializing in fraud detection can alert the bank faster than any human personnel could. Fintech & Banking Retail Tourism Mobile location data creates new business opportunities for Retail companies, who can send users specialized offers and advertisements based on location. This data can also be used for customer behavior analytics such as store visits, advertisement exposure, customer demographics, buying rates, and interests.
With 5G networks, the precision of network-based positioning systems has increased. This has allowed Defne MPP to create valuable footfall data from locations where GPS has traditionally been ineffective, such as indoors. Combining precise positioning with subscriber profiles from the network, Defne MPP can enrich travel data with demographic information. Al tools can analyze the combined data and create insights for Retail companies, such as where the most profitable locations are. Tourism companies can benefit from mobile positioning by using its insights to make anticipatory business decisions.
By analyzing current travel data of mobile subscribers, travel companies can predict future customer preferences and market their services accordingly. Defne MPP is a highly customizable solution that can fit a variety of needs. It provides the ability to do selective queries, such as putting certain criteria on data. It can ignore select data sources and focus on sources of interest. Defne MPP's customizability is especially useful for Tourism since not all travel data is of interest to travel companies. If unwanted metadata mixes into a dataset, it can mislead important business decisions. By adapting mobile positioning to fit the needs of travel companies, Defne MPP can maximize the business potential of its metadata.
Defne's Mobile Positioning Platform: Technical Insights and Overview
Defne's Mobile Positioning Platform (MPP) performs the location-finding task, using the network, GSM network cells, and the positions of 2G-3G-4G-5G base stations. Positioning Method is CGI-TA (Cell Global Identifier - Timing Advance) and E-CGI (Enhanced Cell Global Identifier) for 2G Networks, CID (Cell Identity), and ECID (Enhanced Cell ID) for 4G networks.?MPP contains Defne Mobile Positioning Gateway and? Defne Mobile Positioning Server nodes.