Telco APIs and creating customer value: a live discussion with Telefónica Tech
"Get out of the office, talk to customers and discover the use case.” – Glyn Povah, Global Director of Product, Identity for Telefónica Tech.
Telco API initiatives have never been short on enthusiasm and optimism. But revenue and delivering customer value? Those have been harder to come by.
Our guest on Zero-Touch Telecom Live this week has designed and refined telco API market engagement strategies over the course of more than a decade. His approach, which is built around close customer collaboration has successfully addressed market needs and offers a blueprint for the broader telecom community to do the same. The replay of our interview with Telefónica Tech 's Glyn Povah is available now below.?
Speaking on his experience collaborating with major UK banks, Glyn noted, “Most of my business assumptions have proven to be wrong. It’s always great to have that first meeting with the customer to just listen and ask questions. Sometimes, they speak a completely different language.”?
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He expounded on the approach he found positions customer engagements around telco APIs for maximum success:?
Through collaboration, Glyn and his team have worked consistently with customers to develop APIs that now support critical business needs. Check out our conversation replay now for some of the use cases they successfully pursued, including improved fraud prevention and authentication. Glyn’s article on this topic from last week’s Zero-Touch Telecom newsletter is available here.
Tag Glyn Povah and Geoff Hollingworth in the comments to start a conversation!
Solution Engagement Lead, Multi Domain Opportunities
6 天前Messaging has been the single winner when it comes to telco api. While it started with being a means for revenue generator during the tele voting days. Since then, all other use cases have been more operational support and security in nature not yielding any top line improvement. Even the API to enable differentiated QoS couldn’t create enough interest. Once again, we are seeing banking related security use cases coming to the center stage in triggering telco API based use case. Given that our is not a revenue generating use case, I wonder how much would anyone like to pay for using such “differentiated” API. Best wishes for it anyways
Radio Access Network (RAN) automation enthusiast and configuration management expert | Experienced international customer servant | Solution Architect
1 周"Get out of the office, talk to customers and discover the use case.”: Well said! However, this doesn’t apply to API’s only, but e.g. backend functionalities as well. Having just 32 years of mobile network vendor history, from 2G...5G radio NW operability and configuration management area technical roles (from both CSP interface and R&D worlds), I must say that sometimes dirty details of customer use cases and exact requirements do not flow to R&D pipeline due to reasons like: -???????????Obviously, productized system functionalities cannot be based on requirements of one customer, i.e. generalization is needed -???????????Functionalities are designed on explicit RFQ requirements basis, i.e. vendor provides just the bare minimum to fulfill a requirement as they interpret it -???????????Lack of R&D bandwidth or mandatory prerequisite functionality within required timeline, i.e. prioritization is needed -???????????Requirements are improperly understood as use case discovery is omitted, or performed by vendor stakeholders having incomplete understanding of the customer use case environment and pain points, e.g. due to lack of personal hands-on experience ??
Digital Transformation Manager | EX- Genpact | Lean Six Sigma Green Belt Certified | SME - S2P | P2P | OTC | SCM | Customer Management | People Management | Transitions |
1 周Interesting story APIs are essential for creating a more connected, efficient, and personalized customer service experience, which is critical for meeting customers' high expectations in today's digital world.