Teflon Tech Giants

“Think of a place that's really perfect. Your own happy place. Go there, and all your anger will just disappear” --Carl Weathers ‘Chubb"

It’s another edition of your weekend Hot List created to help you catch up on the wicked week that was.

• Amazon’s streaming ads launch holds the promise of ushering in data-driven, outcome focused advertising that takes everything to the next level. This house buys Colgate, so Crest, you’ll have to pay 2X for ad time if you want to try and convert them. Alan Wolk breaks it down in the Week In Review.
• Social platform CEOs managed to find unity and consensus among American Senators that the algorithmic platforms can be detrimental to mental health while, apparently, also being ungovernable. C-SPAN has the full proceeding and key moments.
• Not 24 hours later, Zuck’s value increased $28 billion, underlining how worried Wall Street is about D.C. backing up its rhetoric with legislation. Not.
• Excitement over Byron’s bid is getting buzz but as CNBC”s Alex Sherman details, Shari Redstone needs the right deal
• Charter surpassed Comcast as America’s top pay TV company, a backhanded distinction earned by churning slightly less.

“There is no tomorrow! THERE IS NO TOMORROW! THERE IS NO TOMORROW!” - Apollo Creed

LATEST FROM TVREV

Amazon Goes All In For Ads, Syncbak Launches A New(ish) Local Streaming App ?— Alan Wolk

Amazon just moved around 50 million US viewers to ad-supported streaming and what that means. Plus how do you get over 300 local broadcasters on a single app.

How Truthset is Bringing Transparency and Accountability to Ad-Tech — Lorenzo Chiodo

Scott McKinley, Founder and CEO at Truthset, explains why he started the company and how it works.

Price Hikes, Bundles and Syndication: Streaming Reacts To Its New Reality ?— Brandon Katz

Changing consumer habits and a maturing streaming industry are leading to some new trends, price increases being among the more visible.

NFL Conference Championship Games Score Watch-Time Increases - John Cassillo

The NFL keeps getting bigger, as share of watch-time for Sunday’s conference championships rose once again, according to Inscape data.

Basketball Up, But NFL Still Leads for TV Watch-Time - Eleanor Semeraro

The NFL conference championships captured a 7.99% viewership share last week, per Inscape.

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More From The Industry And Our Thought Leaders Circle Members

• Living in Their Own Private Dunkirk? How the Media Giants Misstepped in Their Rush to Mirror Netflix - Alan Wolk [NextTV]
• Premion Buys CTV-Focused DSP Octillion - Alyssa Boyle [AdExchanger]
• Consumers pay more attention to FAST channels, where reality TV and local news proliferate - Karen Fischer [StreamTV Insider]
• YouTube ‘poses existential threat’ to linear TV business, warns Evan Shapiro - [C21 Media]Paramount Setting Up Self-Serve Ad Buying for Smaller Businesses - Jon Lafayette [B+C]
• Here's How the TV Ad Market Changed in 2023 - Bill Bradley [Adweek]
• The Results Are In: Here’s What Americans Streamed in 2023 - John Koblin [NY Times]
• The dream of cheap, ad-free streaming TV is dead - Heather Kelly [Wash Post]
• Byron Allen Makes $14 Billion Offer for All of Paramount Global - Christopher Palmeri [Bloomberg]
• Where's the Apple Ad Takeoff? - Mike Shields [Next In Media]
• Amazon Prime Video Set To Grab More Than $1 Billion in Ad Revenue in 2024 - Jon Lafayette [B+C]
• What Peacock’s NFL playoff game and Netflix’s WWE deal signal for the future of sports streaming - Travis Clark [The Current]
• Roku set to name Publicis exec as head of ad sales - Parker Herren [Ad Age]
• Greg Coleman joins Cadent Board of Directors [Marteccube]
• TV Is Back in Its Commercials Era - Lora Kelley [The Atlantic]
• Paramount Exec John Halley Named Interactive Advertising Bureau’s Board Chair - Stephanie Kaloi [The Wrap]