?????? ???? ???????????????? ???????? ?????????? ???????????? ???? ?? ??????????????

?????? ???? ???????????????? ???????? ?????????? ???????????? ???? ?? ??????????????

Ted Prodromou Ted Prodromou

Ted Prodromou

Helping men 50+ who are in a life or professional transition turn their knowledge and experience into your Epic Encore | Now is your chance to pursue long-held dreams or new ventures and create a lasting legacy

发布日期: 2023年5月9日
+ 关注

One of the first things you learn in marketing is how to identify your ideal client.

  1. Create a detailed profile of your ideal client or customer
  2. What are their demographics (age, race, ethnicity, gender, marital status, income, education, and employment)?
  3. What are their psychographics (social status, daily activities, food habits, and opinions of certain subjects)?
  4. What do they love doing?
  5. What are their challenges?
  6. What are their goals?

You come up with a profile like this:

Suzy is a senior vice-president at a high tech company. She earns $350,000 per year, drives a BMW X5 SUV, has two teenage children, she lives in the suburbs with her husband Joe who works for an investment bank. They live in a five-bedroom house, belong to the country club, and spend their weekends shuttling their kids to sporting events.

You create an amazing profile of your ideal client.

For years, I created detailed profiles of my ideal female and male clients.

Problem was, these fictitious characters didn't need my help.

Today, I have a better way to identify my ideal clients.

Which of my current clients do I love working with?

What are their demographics and psychographics?

领英推荐

Why do I love working with them?

Why do they love working with me?

This works so much better than looking for fictitious characters who don't need my help.

Who are your favorite clients?

Why do you love working with them?

Where can you find more people like them?

Ted?Prodromou, America’s Leading LinkedIn Coach, is the award-winning, best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business (Entrepreneur Press).

Ted?has been featured on?Entrepreneur.com ,?Forbes.com , Twitter Revolution on CNBC, The New York Times,?HuffPost.com ,?and many other popular websites.

Ted?is a social selling expert and the founder of Search Marketing Simplified, LLC, a full service social media marketing agency. The SMS team creates advanced LinkedIn and social media lead-generation campaigns for small to medium-sized businesses with over $100 million in revenue generated for their clients.

Get your free LinkedIn and social selling training at www.YourLinkedInCoach.com

要查看或添加评论，请登录

Ted Prodromou的更多文章

  • Finding Real Meaning in Retirement: A Down-to-Earth Guide
    2024年11月26日

    Finding Real Meaning in Retirement: A Down-to-Earth Guide

    We spend decades working and saving for retirement. When that day arrives, many ask, "Now what?" If you're wrestling…

    1 条评论
  • I Thought I Knew Myself
    2024年10月17日

    I Thought I Knew Myself

    My friend, Ed Dale, sent this to me. Type this into ChatGPT: "From all our interactions, what is one thing you can tell…

    1 条评论
  • If it doesn't turn you on, maybe it's time to move on
    2024年10月7日

    If it doesn't turn you on, maybe it's time to move on

    I guarantee this will happen to you. You have 30+ years of experience and a treasure trove of knowledge and experience.

    1 条评论
  • The Silent Struggle of Losing a Job After 55
    2024年10月1日

    The Silent Struggle of Losing a Job After 55

    According to a survey by the Bureau of Labor Statistics, 74% of careers end abruptly. This is due to layoffs, mergers…

    4 条评论
  • Touchy Feely Alert
    2024年9月24日

    Touchy Feely Alert

    This may get too touchy feely for some of you but bear with me. One of the key principles Patrick Bet-David outlines in…

    3 条评论
  • This brought tears to my eyes
    2024年9月19日

    This brought tears to my eyes

    I spent last week in Washington, DC for some R & R and to attend a wedding. To our surprise, the weather was perfect…

    4 条评论
  • He sucked at selling milkshake machines
    2024年9月3日

    He sucked at selling milkshake machines

    In 1954, a struggling milkshake machine salesman stopped at a small hamburger stand in San Bernardino, California. The…

  • Nobody told me it would be this hard
    2024年8月30日

    Nobody told me it would be this hard

    You probably noticed owning your own business is no picnic. You traded your boring job for the "freedom" of owning your…

  • The Moment I Realized I Needed to Change My WHO
    2024年8月28日

    The Moment I Realized I Needed to Change My WHO

    The other day Brian Kurtz sent an email outlining the distinction between "WHAT do you want to be when you grow up" and…

  • Layoffs, Downsizing, Ageism: The Reality After 50 and My Plan to Beat It
    2024年8月27日

    Layoffs, Downsizing, Ageism: The Reality After 50 and My Plan to Beat It

    You may have noticed I've been exploring a new path. After 25 years in marketing, writing four books, speaking at…

社区洞察

其他会员也浏览了