????'?? ???????? ???? ???? ?? ??????-?????????? ????????
Ted Prodromou
Helping men 50+ who are in a life or professional transition turn their knowledge and experience into your Epic Encore | Now is your chance to pursue long-held dreams or new ventures and create a lasting legacy
When I first got into this marketing game 20 years ago, I felt like I had to know EVERYTHING.?
I signed up for courses and read everything I could about:?
Turns out I had a good understanding of these marketing tools, but I wasn’t very good at most of them.?
Jack of all trades, master of none.?
My expertise was a mile wide and an inch deep.?
Perry Marshall set me straight.?
“Choose one traffic source and become an expert”?
Google AdWords was Perry’s expertise, so I went down that path.?
I spent the next year learning and doing Google ads (the doing part is the missing link for most of us).?
It turned out to be a good choice because I built a nice little web agency in the mid-2000s.?
I focused on running the Google ads and building landing pages for small businesses.?
This worked great until 2008 when many of my small business clients went out of business or stopped spending money on marketing when the economy tanked.?
I applied for an Online Marketing Manager position at 51 years old and got the job!?
领英推荐
We were spending about $50K per month on Google ads and I was in heaven until…?
The company received venture capital money and they laid off most of the marketing department.?
That’s when I changed my focus to LinkedIn.?
For the past 10 years, I’ve been helping you use LinkedIn more effectively.?
I still dabble in Google and Facebook ads now and then, but LinkedIn is my main focus.?
What is your expertise??
If you’re looking for a copywriter, don’t you want to hire someone who does nothing but copywriting??
It takes years to become a good copywriter and you have to do it every day.?
If you need a logo, do you hire the person who does just graphic design or do you hire the jack of all trades??
Pick a lane and master it.?
You can still dabble in other areas but establish yourself as the “go to” expert in your niche.?
You’ll thank me later…?
If you want more stories like this visit?www.tedprodromou.com
Strengthening Leadership and Innovation Skills Through Arts-Based Experiential Learning
2 年Great story, Ted Prodromou. And strong medicine in it!
Prices: set them and forget them? Or increase them as your capabilities make bigger differences to your clients? You deserve revenue growth. That’s how I help knowledge professionals and B2B services firms.
2 年Ted Prodromou And when you hire experts to do their specialties, you have time and energy to your own best trick. DIY may mean you actively spend less cash but you also actively get an amateur's results.
Top Producing Real Estate Broker In Luxury Real Estate Greater Boston, Nantucket and Cape Cod
2 年I love this article!