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People spend an average of 30 hours per month on apps, according to Nielsen. Mobile apps are now an integral part of our daily micro-moments. So how can brands best tap into these vast app-consuming audiences?

Here comes mobile app marketing, an advertising medium that can complement a brand's offline experience, drive e-commerce, or simply help connect a brand with its loyal customers. Together with mobile websites, mobile apps have become important to both consumers and marketers. For marketers, this means making sure your app stands out wherever smartphone users are looking to discover apps relevant to their interests. That factor is more important than ever in today's flooded app market as over 3 million mobile apps are currently available for download, Statista2 reported. What’s worse, one in four installed apps is never used, a Google research revealed. So how to let people know about your app and how to keep them coming back to use it?

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The traditional way that all of us know very well is people browse or search for the app on the app store. But that’s far from the only way, let alone the only effective way. In fact, search ads are among the most effective ad formats for driving app downloads because they’re there at the exact moment when a consumer is actively looking.?

Brands can also increase visibility by using mobile app install campaigns. This way, your brand is able to reach broader audiences while looking for an app similar to yours. Extending your campaign across ad formats, including display and video, can help people discover your apps anywhere. Another way to help people find what they're looking for is by adding deep links to your ads. This way, the mobile app engagement ad links to the most relevant parts of your app.?

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People turn to apps to ease their daily grind. And they're more likely to use them if they serve a specific purpose. Our research revealed that two in three will use an app frequently when it simplifies their lives. One example is an app that schedules your daily tasks and reminds you to do them. But if the app serves a one-time purpose, people are likely to uninstall after they complete the task.?

How can brands ensure that their apps are used not just once but again and again? The answer is simple: Prove the value and utility of your app. Brands can avoid getting lost in the app fog if they provide clear, long-lasting value. Sephora is a good example. The department store enhanced its in-store shopping experience with an app that lets shoppers scan all products for additional information. It also offers in-store pickup of items purchased online. Sephora is sending a clear message that it understands what its customers want during every micro-moment of their purchase journey.

If you’re looking for mobile app development solutions to provide the audience with a clear value, it’s wise to hire a company specialized in the field. As a leading firm in Vietnam, Techvify can be a great partner for your project.?

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https://www.techvify.com.vn/

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