TechTarget IntentMail AI

Informa TechTarget unveiled IntentMail AI, a beta GenAI feature that drafts Priority Engine emails.? TechTarget emphasizes its intent data as it is tied to opted-in readers of its 150 B2B Technology websites.? Thus, IntentMail AI offers opted-in prospect-level intent that supports precision messaging around top-of-mind topics when buyers are in-market.

“Unlike other offerings recently reaching the market, only IntentMail AI combines recent, relevant account information together with deep insights on what the specific targeted recipient has been actually researching on TechTarget’s global publishing network,” explained TechTarget.? “As such, IntentMail AI will not only help drastically reduce the time it takes for sales teams to more effectively personalize outbound outreach, it stands to dramatically increase conversion.”

IntentMail AI is part of TechTarget’s “personalized assist AI-driven product strategy.”? CEO Mike Cotoia believes that opted-in prospect-level intent will differentiate its GenAI offerings from competitors across three dimensions: relevancy, efficiency, and precision focus.

“Because the content is built to aid decision-making during B2B buyers’ journeys, and because it is delivered in a buying-centric context, the data and messaging derived more accurately addresses what each individual buyer in a journey personally cares about,” continued TechTarget.? “The data itself enables client marketing and sales teams to precisely target the right people in active buying centers in the most relevant context possible.? And now, they are able to message relevantly ? to personalize in business-relevant ways ? much more easily.”

IntentMail AI combines prospect-level intent with recent solution-specific company insights and the vendor’s “differentiated value.”? Thus, the message is personalized to individual buyers, their roles, and their research interests just as they conduct research.

IntentMail AI is in beta across 500 reps at 35 clients, with GA expected next month.? Early feedback has been “very positive.”

“Our early adopters are on pace to use this feature thousands of times this month, saving them countless hours of work hand-crafting their own emails,” remarked CPO Andrew Briney .? “Select users report that we’ve dropped the time required to relevantly message a prospect from 10 minutes down to 45 seconds.? When we roll out this feature to all our clients, we’re expecting them to see immediate improvement in opportunity creation and revenue productivity.”

At a recent presentation at TechTarget’s Reach Virtual Summit, Forrester noted that the actual time reps spend selling, 23%, is down from pre-COVID levels, further pressuring sales teams.

“We are committed to developing solutions like IntentMail AI to help efficiently fuel the relevance and precision necessary for improved outcomes,” stated Cotoia.

IntentMail AI is the first release of TechTarget Personalize Assist, a suite of new functionality for go-to-market teams at enterprise tech companies.? Personalize Assist will improve message relevance while decreasing the time spent crafting messages.

Priority Engine is not integrated with email platforms, so sales reps need to copy and paste messages into their mail service.

Additional Resources

• TechTarget: Website | Priority Engine Product Page | GZ Consulting
• GZ Consulting: Website | Generative AI | Intent Data