Technology Trends 2025: Future Predictions for a Rapidly Evolving Industry

The technology landscape is rapidly evolving, and 2025 is poised to be transformative. Advancements in AI, digital ecosystems, and the rising demand for personalized experiences present unprecedented opportunities and challenges.

These shifts, along with the transition to subscription and as-a-service models, are reshaping the industry, from sales to customer success. TSIA’s Technology Trends 2025 ebook offers a roadmap for navigating these changes, refining strategies, and staying competitive.

What Drives These Changes:

• Advancements in artificial intelligence (AI): AI transforms workflows and drives measurable ROI in areas like support services, education, and managed services.
• Evolving digital ecosystems: Seamless, interconnected platforms are becoming essential for delivering value and efficiency.
• Demand for personalized customer experiences: Customers expect tailored interactions and solutions that meet their needs.

Highlights From the Ebook:

• AI’s financial impact: By 2025, over 50% of tech companies will report clear ROI from AI investments, compared to just 34% in 2024. AI is optimizing cost structures and uncovering new revenue streams.
• Digital-first engagement models: Companies are transitioning to product-led growth strategies and digital sales agents to improve scalability and customer reach.
• The future of pricing: Legacy per-user models are under pressure as businesses adopt data-driven, outcome-focused pricing to meet evolving customer demands.

?? This ebook offers a clear roadmap for navigating these changes, helping you adapt your strategies for the coming year.

?? Download the entire ebook to learn more.

The 7 Levers of LAER Transformation: Customer Engagement Framework

Recurring revenue models require more than just good products—they demand a strategic approach to customer engagement. The LAER (Land, Adopt, Expand, Renew) framework, a TSIA cornerstone, provides a structured path to acquiring, retaining, and growing customer relationships.

Key Takeaways From the Ebook:

• Interconnected capabilities: Each phase of the LAER framework supports the others, creating a comprehensive approach to driving customer value and long-term revenue.
• Adoption drives renewals: In subscription-based models, adoption is critical. If customers don’t use your solution, they won’t renew or expand.
• Aligning for success: Cross-functional alignment across sales, customer success, and services is essential to executing the LAER strategy effectively.

What You’ll Learn:

• Practical steps for LAER transformation: Turn the framework into a working strategy that drives measurable results across your organization.
• Actionable KPIs: Use metrics that reflect customer engagement and revenue growth to ensure you’re on track.
• Avoiding pitfalls: Overcome common challenges like uncoordinated teams and ineffective organizational structures.

?? This isn’t just a framework—it’s a roadmap to sustainable growth and improved customer outcomes.

?? Explore the 7 Levers of LAER here.

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