Technology, Talent & Transformation

Namaste! ???? This week’s edition of Zeitgeist News is brought to you by Sheetal Parekh Mcdonald , one of ZN's copywriters based in Mumbai. Bringing you warmth and creativity from the heart of India. ?????

EU Parliament Elections: 2 Months After ???

As Brussels simmers in the summer heat (and rain), the corridors of power in the EU institutions are eerily quiet. But while most of the town soaks up the sun in C?te d’Azur, savvy political operators are already gearing up for the restart of the political season, and we are here to help.??

Whether you're a seasoned Brussels insider or a newcomer navigating the EU politics maze, our comprehensive plan will give you the edge in understanding who, how, and when holds the keys to your file and agenda in the EP. Don't let your competitors get a head start while you're still shaking sand out of your briefcase.?

Head to the link below and start planning your #OneStepAhead strategy.

#ZNetwork Corner: Virtual Reality’s Green Revolution ?????

Our Account Manager, Evilenia Tsimpoura , tells us there is a new Metaverse in town, and it's not just for avatars and virtual hangouts. In a nutshell, immersive VR is becoming the secret weapon in the fight for a greener future.?

But how is it going to revolutionize the sustainability industry? Evilenia worked with her team on creating a virtual replica of the R&D Centre for one of our biggest global clients.?

Picture this: Conference-goers putting on VR headsets, suddenly transported into a world where they're tossing virtual bottles into recycling bins (talk about gamification!). But it's not all fun and games – participants got a front-row seat to the client’s sustainability efforts and a crash course in the world of the Packaging and Packaging Waste Regulation (PPWR).??

Who said policy couldn't be exciting? Stay #OneStepAhead and watch the full video here:?

Winning Strategies for Digital Success ???

As the 2024 Olympics showed us, it's clear that a winning strategy is essential for success - whether in sports or digital marketing - Sheetal Parekh Mcdonald shares insights on how to achieve excellence. Here’s what you need to know:?

• Build Influencer Partnerships: Just like a team relies on its star players, your brand can benefit from the power of key influencers. Partner with those who resonate with your audience to expand your reach and nurture genuine connections.?

• Invest in Community Building: Understanding your audience is crucial. Dive deep into its preferences and interests to create content that hits the spot. Enhance engagement by hosting virtual events, creating online forums, and offering exclusive content.?

• Focus on Cross-Channel Engagement: Consistency is key. Ensure your brand's message and visuals are unified across all digital platforms — from your website to social media -?to build recognition and trust.?

#ZNLive with Raquel Torres Prol Friday!??

Join us on Friday at 2 pm for a chat with Raquel Torres Prol . We'll discuss how to coordinate 50+ European communicators, effective strategies in institutional communications, and more. Don’t miss it!?

Touching Success: ESHRE’s Ferti Job Hub at Your Fingertips?

We're excited to share news of an important project led and delivered by our Account Manager, Julie Richert , alongside her project team Youssef K. , Justin R. , Nicolas Charloteaux , Oriol Figueras , and Hacer Yilmaz .??

Our thrilling collaboration with Laura Rossignoli , Karen Aspeslagh , and Nathalie Vermeulen from the European Society of Human Reproduction and Embryology (ESHRE) has brought to life the “Ferti Job Hub" touchscreens for the ESHRE Annual Meeting, which took place in Amsterdam, NL from 7-10 of July 2024.?

The Ferti Job Hub touchscreens provide an interactive and efficient way for attendees to browse job opportunities, enhancing the overall event experience. It's been a rewarding experience bringing this platform to life, and we are truly excited about the possibilities it holds.?

#ZNLive with Kaj Embren #Episode 389

Were You Ever Taught How to Use Critical Thinking? ?? ?

In the latest episode of #ZNLive, host Philip Weiss sits down with Kaj Embrén , #EUinfluencer and Senior Advisor in Sustainability, to discuss the crucial topics of climate action, misinformation, and the evolving dynamics of social media. ?

Key Takeaways: ?

?? Kaj shares his journey from being a local politician in Sweden to becoming a global sustainability influencer explaining how his multi-channel strategy played a vital role in amplifying his message. ?

?? In a world where climate change is accelerating, Kaj emphasizes the critical role of political actions to keep pace with this fast-moving challenge.?

??? With misinformation on the rise, Kaj underscores the importance of critical thinking when consuming media. He urges listeners to question the content they encounter and be vigilant about the sources they trust. ?

Kaj's Pro Tips: ?? Don’t rely on just one platform. Using a mix of channels to reach and engage with a broader and more diverse audience is key. ?

Recommendations: ?

??Phil's pick: Podcast: The Rest is History - a podcast that explores key events and figures from history, with an in-depth analysis of them.

??Kaj's suggestion: Green Climate Bonds Initiative. Dive deep to understand how finance intersects with climate action. - Watch the series on "Navigating Climate Change" with Swiss Re to gain insights into addressing climate challenges through science and finance.

?? Stay #OneStepAhead by tuning in to the full episode ????

In Focus?

Still think that social media isn't influential? Listen up! ???

It's time to face the facts, gone are the days when traditional media reigned supreme.??

Just at last year's #EUinfluencer & #ZN25 event, Principal Adviser on the Digital Transition at DG Justice and Consumers at the European Commission, Paul Nemitz pointed out that a staggering 80% of advertising spending that once lined the pockets of the press is now flowing straight into the coffers of social media platforms. This seismic shift is redefining how information reaches the masses and how they engage with it.??

With #EUinfluencer 2024 just a month away, join us at Cardo Brussels for a must-attend event where digital influence, AI, and the future of communications will take center stage.?

To attend, register here, we're almost at capacity!?

A huge thank you to our amazing supporters for making this event possible!?

visitbrussels ASSOCIATIONWORLD . BestinBrussels.eu Cardo Brussels Audio Visual Support - AVS

Pro Event Planner Guide?

Want to rock your next virtual or hybrid event? Grab our free e-book and become a pro in the art of event planning!??

Filled with expert tips, a must-have role checklist and proven strategies, this guide ensures your event is both smooth and spectacular.?

Excited to host an event that’ll be the talk of the town??Download here, it won’t cost you a dime.?

Digital News and Trends??

Groq Raises $640M to Challenge Nvidia?

AI chip startup Groq has secured $640 million in funding, pushing its valuation to $2.8 billion. This investment will support the development of its advanced Language Processing Units (LPUs), which promise to outperform existing AI processors by a significant margin. With new hires like Meta’s Yann LeCun and plans to upgrade to 4nm chip technology, Groq aims to disrupt the AI chip market dominated by Nvidia. What’s next for the future of AI? Discover more here.?

Meet the #ZNetwork?

Sheetal Parekh Mcdonald , Copywriter at ZN, is a dynamic Communications Specialist, holding a Bachelor’s degree in Life Sciences from St. Xavier's College. Outside of work, Sheetal is an avid reader and podcast enthusiast. She recommends Lessons in Chemistry by Bonnie Garmus, Tools of Titans by Tim Ferriss, and Sapiens by Yuval Noah Harari, and enjoys podcasts like Play to Potential by Deepak Jayaraman and How I Built This by Guy Raz.??

Don't miss out – join our community today and stay?#OneStepAhead?by subscribing to our newsletter. We value your thoughts and would love to hear your take on the topics we've discussed. Comment below and let's keep the conversation going.?