Technology is Not Replacing People- Relationships are Still at the Heart of Insurance

Today’s insurance world seems so wrapped up in technology that we often lose sight of what’s happening right in front of us. Have we truly moved away from the need for face-to-face conversation and interactions??

We don’t think so.?

Insurance is truly a personal business. While you can find many companies that are strictly online, there is always a relationship required between the policyholder and the insurance agent. In addition, an insurance policy aims to protect your possessions and loved ones, so how could it be impersonal?

Finding the right insurance plan requires both parties to provide and collect important information regarding exposure to risk and coverage needs. No matter what, trust is needed when gathering such information. The policyholder needs to be confident that the agency is going to protect their data and provide the best possible coverage should they have to make a claim. When advertising their services and expertise, the insurance agency needs to be open and honest about what is covered and what is not. Otherwise, current customers will leave, and nowadays, one bad review online can keep away hundreds of potential customers.

Finally, we believe that phone calls or in-person conversations provide the necessary personal touch that most customers still desire. There is nothing more frustrating than trying to speak with a customer service representative and getting stuck in a round-robin of an automated voicemail system. Communicating with another human being is vital to being understood and addressing issues or concerns that come with insurance.?

As easy as it can be to find a policy, sign up, and begin paying for coverage entirely online, there is value in the personal relationship individuals have with their insurance agent. So don’t let the technology fool you - it can save you time, but doesn’t equate to a trusted personal relationship!

To learn more about how AVYST is simplifying insurance sales visit us at https://avyst.com or call 877.204.0704.?