The technology inside Rentcars

Discover how Latin America's leading car rental and price comparison website uses technology to offer the best options to its users.

In the last decade, digitalization revolutionized the business model of the travel and tourism industry through the rise of online travel. This transformation has not only impacted the consumption process but has also caused a growth in the entire market. In this digital world where the search for the best option is essential, there are platforms like Rentcars that go beyond being a simple search and booking tool. Pioneers in our segment, we have innovative technology to meet the needs of increasingly hyper-digital users who seek comprehensive solutions entirely through digital platforms, looking for agility, relevance, level of service, personalization and security. Thus, displaying content quickly and efficiently, entails addressing their requirements for agility, relevance, service quality, personalization, and security.

Rentcars' Position and Role

As the leading Latin American website for price comparison and car rentals, we are a prominent player in the OTA category. Rent is part of this strategy that seeks to streamline users' trip planning by offering comprehensive car rental solutions in one place: the best cars, the best companies and at the best price.

According to David Lopes , Chief Product Officer, Rentcars is not a car rental firm, but a technology company that offers innovative mobility solutions to users. This vision underpins our global growth strategy, as it operates in over 160 countries, emphasizing investment in cutting-edge technology to deliver innovative customer solutions.

Intelligent Search Algorithm

Our essence lies in the intelligent search algorithm, designed to help consumers in finding the best global car rental deals, showing the best options tailored to their needs. The algorithm processes user-provided travel itinerary information. In a matter of seconds, it queries more than 180 providers worldwide through API connections. The result is an extensive list of available vehicle options, including various filters to customize the search, such as displaying top deals or selecting the most suitable car.

Our accessibility to this technology positions Rentcars as the most reliable car rental company in the market.

Artificial Intelligence and Machine Learning

Our commitment to technological innovation extends to the forefront of artificial intelligence and machine learning. These fields focus on learning and continuous improvement based on data, enabling us to offer personalized recommendations aligned with user profiles and requirements. AI at Rentcars brings optimized customer service solutions and collaborates with Machine Learning, a subfield focused on developing algorithms that allow systems to learn and improve from data.?

"We have specialized teams working together with Squads focused on different goals at Rentcars, from customer experience to business efficiency," David says.

The company fosters creativity, research, and innovation through initiatives like hackathons, where technical and business teams collaborate to create AI-driven solutions for clients and for us.

Relationship with suppliers and strategic selection

Looking ahead, supplier quality is very important to us, so we can keep a team of experts dedicated to analyzing the market and negotiating contracts. In addition, they focus on integrating and maintaining agreements, as well as updating information about them. Every week, at least three new car rental companies are carefully incorporated to guarantee the best quality and user experience.

Challenges and Future Prospects

The challenge in the coming years is to continue providing clients a unique, more personalized and efficient experience on a global scale.

Each client's distinct profile and needs drive us to collect, process, and organize vast amounts of data to optimize decision-making processes and online support.?

Therefore, we are always thinking about reinventing our business, redesigning processes, experimenting with new technologies and working more and more on the data-driven approach, so we can expand the market globally while prioritizing the car booking experience.

Rentcars in Mexico: A Success Story

In 2019, we arrived in Mexico. The expansion was based on the observation that Mexican users were already using the platform to rent cars in the United States prior to the official launch in the country. This early adoption stemmed from the site's ease of use, technology and competitive pricing. Since then, we have advanced to meet the needs of Mexican users, offering a personalized experience tailored to this thriving market.

If you are considering renting a car, log on to Rentcars ?to find the ideal solution to meet your needs and budget. Try it, do a quick search for a place you are interested in visiting and discover the speed and ease of booking for a lower price!