Technology Hypes Influence Each Other. Use them To Your Favor.
Hype always starts with inflated expectations. Every new trend and technology travel at different speed in the hype cycle. The pace of maturity depends on the applicability of the trend/technology. Technologies that are easy to understand and simple to use are applied faster. When the real-world benefits of a technology are measurably demonstrated and accepted, a hype turns into value.
Organizations’ reactions to technology trends vary. How companies react to the hypes exhibit their ability to innovate. Those that have the culture of innovation try and experiment newer technologies and those that constantly overlook the trends risk their survival or growth. Leaders who continually embrace overly hyped innovations can leave employees with decreased morale, increased confusion and cynicism.
Innovation that happens around a trend proves its disruptive potential, which in turn defines the size of the economy it creates. Bigdata, Cloud, Platforms, Blockchain, GenAI, are all examples. Each one feeds the foundation for newer tech trends, creating more innovation triggers, causing newer hype cycles.?
Interrelationships and the foundational elements of various trends can lay the foundation for something new and real. Over the last few decades, organizations have also learnt to methodically experiment different trends, with increased focus on the problems on hand than getting carried away with the hype. Similarly, the hypes of the technologies can nurture organizations for more meaningful adoption of new trends.
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Take Cloud for e.g. Did it live up to the hype? I guess so. We can look back our organizations’ cloud journey to draw some lessons for the current GenAI adoption.
Hype has profound value without which tech revolution cannot happen. When we hear that Metaverse could soon become a $1T industry and Generative AI to become a $1.3T market by 2032, we react to the hype. If we don’t, we won’t realize the opportunities that our businesses may have. Whether you want to be a trendsetter OR to just survive a trend, you better react to the hype.
Interim Management, Board Advisor | Digital Solutions & Services | Consulting Businesses
1 年One of the challenges we face today Anbu Ganapathi Muppidathi is that with the simultaneous commoditization (expansion of reach) of tech. AND the proliferation of media (social), we find a million more opinions and thought leaders claiming to be prophets, pioneers and shepherds of tech. This situation is exploited by tech providers that simply want to sell tech. This, when it may produce a significant financial value or monetary value, but is it real value for business? We must recognize that we are now in a world of money printing and market valuations. This sometimes create a large economic whirlpool but is it really sustainable value? Hence the importance of a calibrated reaction by organizations to the hype, the promise AND the 'size of the economy around new tech'. Very true and well said, good organizations do not jump at the market news without thought. Value is a concept that has many dimensions and is always very specific to an org. even when there is a broad-based consensus on the import in a field (ex. Cloud or GenAI). Here is a contrarian read on the Cloud, it may not be of unidirectional value. https://thectoadvisor.com/blog/2023/10/12/hashicorp-what-cios-need-to-understand/
Client Services @ National Stock Exchange IT
1 年Very true, hype can greatly drive innovation and create significant value when managed rightly. Companies should definitely strive to utilize these trends for their growth while ensuring they are not distracted from their core strategy and mission. Balancing hype with practicality is key in this digital age of rapid technological advances.
Solution Architect | SAFe Agile POPM Building modern architecture for transformational success
1 年Insightful read! In my opinion, it's essential for organizations to strike a balance between embracing hype-driven innovations and maintaining a culture of pragmatism. While it's tempting to jump on every new trend, it's equally important to assess the real-world applicability and benefits of these technologies. The example of Cloud adoption is a perfect case in point. It did live up to the hype, but it required sound strategies, integration with other technologies, and a strong focus on security. Similarly, as we look at GenAI and other emerging trends, it's crucial to apply the lessons learned from past experiences. Ultimately, hype can be a valuable catalyst for change and growth, but it should be approached with a thoughtful and strategic mindset. Organizations that can navigate the hype cycle effectively are the ones that stand to gain the most from these technological advancements.
Senior QA Specialist & Line Manager
1 年This article is on point, I completely agree with the hype value. ?Any company should continuously scout the market for trends and strive for innovation. If you don’t join the movement fast enough you get left behind which could lead to loss of important project opportunities. AI is big right now and shows significant potential for the future. In this context cybersecurity goes hand in hand with AI for safety and reliability and AI also plays a crucial role in cybersecurity for threat detection and pattern recognition, among others. We need to keep paying attention to the trends. Thank you Anbu Ganapathi Muppidathi
VP Product Management - CTO - Technology Business Services Consulting
1 年Good One Anbu Ganapathi Muppidathi ??