Technology and fashion – between creativity and innovation
During my career, I have learned that there are several key ingredients to success in the fashion industry I believe in, but most certainly innovation and creativity! As an innovation addict and former entrepreneur, I am dedicated to entrepreneurial thinking and constantly try to find new and innovative opportunities to make and keep a company and its products successful and relevant. Technology offers today a multitude of options for innovation. It has become a central part of our lives and allows us to experience everything immediately. As a result, the fashion industry has been experiencing a significant transformation over the past years – digital showrooms, digital design and virtual runway shows have become part of everyday fashion businesses, but this needs a shift in the mindset.
However, this does not mean that we lose creativity. While technology is constantly getting smarter, it is important to remember that it still needs to learn from human examples. Only we have the creativity and power of imagination. It is not enough to just have disruptive technology! Entrepreneurs need to industrialize it, commercialize it and make it accessible to the world and its consumers. As Gucci President and CEO Marco Bizzarri said, “anyone can copy technology, but creativity comes from people”.
Both creativity and innovation are crucial in the fashion industry in order to be successful and gain market shares. It is all about choosing the right balance between both of them. As a company, I believe you need to define a future purpose that fits into this world, which is still full of untapped potential. As a brand, you need to become the cultural connector and focus on cooperation within communities.
A brand needs to understand the WHAT, WHY, HOW and WHERE the consumers are focusing on. You can reach the consumers with a modern and authentic spirit that creates a positive power of the collective by considering the product purpose, breaking barriers with new ideas and pushing creative as well innovative boundaries for a better future of our planet.
As owner of KC, a wearable technology specialist in Italy, I have seen the first fashion brands integrate some real innovations. This includes heating and cooling systems, wireless charging pockets for smartphones, sanitizing silver pockets against the pandemic, NFC buttons, odor absorbing textiles and many others. It’s harder for large companies to start, but the potential rewards in a post pandemic marketplace are enormous.
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4 年Pat Duncan
Color Director @ PVH Corp. | Digital Color Management
4 年I loved the part “While technology is constantly getting smarter, it is important to remember that it still needs to learn from human examples.” Totally agree!
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4 年??
Director, Marketing.
4 年I like this content, thanks for sharing with us.