Technology Adoption Lifecycle
Gregory shepard
Founder and CEO @ StartupScience.io | Author of The Startup Lifecycle
The term “Technology Adoption Lifecycle” comes from a theory that was popularized by Everett Rogers in his book, “Diffusion of Innovations.” Rogers’ theory explained how new products, spread over a period of time, are adopted and gain momentum within specific social systems. The term?“Chasm”was coined by Geoffrey Moore in his book, “Crossing the Chasm,” in which he defined pitfalls within the same sociological framework, which determines the longevity of a product’s success.
The Gartner Hype Cycle is a?graphical presentation?researched annually by?Gartner Inc. It was developed to depict technology trends, projected maturation, adoption, or application in specific industries. The Hype Cycle compliments the Technology Adoption Lifecycle and outlines windows of opportunity as a guideline for macroeconomic trends.
In?times?of?financial?turbulence I like to reflect back on this set of findings and?hypothesis as we see the largest?and fastest changes in our world,?sustainable?energy, AI,?robotics, blockchain and so on most of these break?throughs are see with a short cited?lens. We must?remember the hype cycle and the chasm which tells us markets are once again reactionary, investors short cited and founders plowing forward.?Don’t be down my?friends?their?is light at the end of the?tunnel and its not a train.??
Gregory, thanks for sharing!
Director of Innovation and Commercialization
1 年Gregory Shepard You might be interested in a 4-year research study by the Diffusion Research Institute that shows how the technology adoption lifecycle and the chasm concept were initially created:? https://diffusion-research.org/research_articles/chasm-theory-development/ (spoiler alert: the term "chasm" was not coined by G. moore)